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Porsche launches classic racing program with restored 917k

Porsches is launching a historic racing program to support private owners of its competition classics. The program will offer customers support restoring and repairing their racecars. It'll also help get vintage vehicles up to spec for modern safety equipment. The company is developing a network of trusted specialists, and will continue supplying spare parts and trackside technical assistance at major historic events. Porsche will also offer to store and maintain privately owned classic racers at its facilities – like the new Porsche Experience Center that's soon to open in Los Angeles – putting them on display for visitors to admire and even transporting them to and from the track for racing events. To highlight the newly enhanced program, Porsche is showcasing this restored 917K. This particular example, resplendent in iconic Gulf livery, won the thousand-kilometer race at Spa in 1971, and was entrusted a few years ago to Porsche Motorsport North America for restoration. It'll be participating in the Rennsport Reunion at Laguna Seca this weekend, but whether or not you'll be in Monterey for the event, you can check it out in the image gallery above. Restored Porsche 917K returns to US race track after 40 years Porsche provides new services for historic motorsport Stuttgart. Historic Porsche race cars represent many victories at the 24-hour classics of Le Mans and Daytona. And they also celebrated memorable successes at 1,000-kilometre events on storied circuits such as the Nurburgring and Spa-Francorchamps. To ensure that these vehicles can still be admired at race tracks today, Porsche now also offers customers a comprehensive service for historic motor racing in Germany and the USA. The priorities of the new business field are to restore vintage race cars as true to the original as possible as well as to repair and maintain them. "These vehicles have written motorsport history and have gained in value, at times markedly, in recent years," says Jens Walther, President & CEO of Porsche Motorsport North America in Santa Ana/California. "The historic motor racing scene has an extremely strong following in the USA, but many of these vehicles can also be seen on European race tracks. An increasing number of owners are now recognising how important it is for future gain that such vehicles undergo a true to original restoration." The figurehead for the new business service is the now completed restoration of a Porsche 917K.

Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.