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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Updated J.D. Power APEAL study shines on VW Group, Chevy

J.D. Power has just revealed the results of its 2013 APEAL Study, which looks at which brands have the most appealing cars based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices. The study was revamped for 2013, and places a larger focus on the new tech and infotainment options available to customers. All told, study participants gauged their vehicles on 77 different attributes, delivering a score out of a 1,000 points.
The Volkswagen Group had the greatest success of any corporation, topping the APEAL rankings with the Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and Passat. Chevrolet had the highest number of awards for a single brand, though, with the Avalanche, Sonic and Volt all taking home a prize.
The best brand overall was Porsche, which scored 884 out of a possible 1,000 points. The top Japanese brand was Lexus with a score of 847, while the top American brand was Cadillac, at 841. The best mainstream brand was Ram, which received a very respectable 817. The industry average for this year's study was 795, with 16 brands, all of which were mainstream, falling below the average.

Recharge Wrap-up: Lucky fan to drive Porsche 918 Spyder, Avis Denmark has 861 Nissan EVs

A Tesla Model S customer shares his story of ownership over the course of 120,000 miles. Dante Richardson describes new software updates as being akin to anticipating the prize in a box of Cracker Jacks. Over the many miles he's driven the car, he has only learned to enjoy it more. "I don't know if it's the software updates or some of the other changes that have occurred with the car, but I find myself increasingly enamored and happy with the car as time has passed," Richardson says. His Volvo C70, in the meantime, usually sits idle as he opts to drive the Tesla. Read more at Tesla's website. A Facebook fan from Austria has won the opportunity to drive the Porsche 918 Spyder more than 622 miles. As part of a celebration for Porsche accumulating 10 million likes on the social media platform, Ingo Georges Vandenberghe will drive from London to the Porsche Experience Centre at Silverstone, via Wales and the Cotswolds, stopping occasionally to have other fans meet up to see and sign the car. It's a rare opportunity for the lucky driver, as every example of the high-performance Porsche hybrid has been sold. Read more at Hybrid Cars, and learn more about the celebration at Porsche's microsite. Avis Denmark now has the largest fleet of Nissan electric vehicles in Europe. The company has ordered 401 new Nissan e-NV200 vans and 60 Nissan Leafs for its leasing scheme. This is in addition to the 400 Leafs the Avis added to its fleet last year. "We had great success already with the Nissan Leaf in Denmark and we leased all of the units we purchased from Nissan very quickly, which has led to us ordering more," says Kasper Gjedsted, managing director of Avis Denmark. "To follow up that success we have decided to add the e-NV200 vehicle to broaden our offering and appeal to new types of customers." Read more in the press release below. AVIS ORDER CREATES EUROPE'S LARGEST FLEET OF NISSAN ELECTRIC VEHICLES - AVIS Denmark orders 401 Nissan e-NV200 vans and 60 Nissan LEAF electric cars - Combined with last year's order of 400 LEAFs, Avis now has largest EV fleet in Europe Copenhagen, 29th April 2015 - Nissan and AVIS Denmark have signed a deal to create the largest fleet of Nissan electric vehicles anywhere in Europe, with a new order of 401 Nissan e-NV200 vans and a further 60 units of the 100 percent electric Nissan LEAF.