2014 Porsche 911 Carrera on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 911 R is made for the purist

Who wouldn't welcome a new version of the Porsche 911 with ultra-light weight, a GT3 RS motor, a stripper interior, and a core philosophy of driving fun over outright lap times? The iconic Porsche 911 has been getting larger and more complicated with each passing generation, and that hasn't sat well with every engineer at Porsche. So there's a ready market out there for 911 R, a limited-edition show stopper of just 911 cars, due to start production in Zuffenhausen, Germany, in May. It's a car that combines a unique version of the six-speed manual gearbox, plenty of raw, naturally aspirated flat-six power, and all the feel of a cut-price version of the 911 GT3 RS pseudo racer. Yes, Porsche is bringing the beloved six-speed stick back to the sharp end of the 911, even though the brand's quickest cars are now dominated by the seven-speed dual-clutch transmission (and the less loved seven-speed manual). Porsche insists that the RS is still the 911 to have if it's stopwatch-bashing you need to do. Instead, the 911 R developers focused on trying to give it the most driving purity it could cram in. The most traditional way for motorsport operations to do that has always been to rip out weight. And Porsche Motorsport didn't diverge from the plan. The 911's rear seats have been thrown out, along with a raft of other pieces Porsche Motorsport thought it could either do without completely, redesign to be lighter or stronger, or both. View 18 Photos The R cuts 110 pounds from the next-lightest 911 variant, hitting 3,020 pounds on the scales. The pound-cutting starts at the body and bores all the way into the 911 R's chassis components, though there are some obvious nods to the marketing department that survived the dietician's axe. There is a lot of 911 GT3 in the body, with a combination of a carbon fiber (bonnet and front guards), a magnesium roof, polycarbonate front and side "glass," and aluminum everywhere else. The R cuts 110 pounds from the next-lightest 911 variant, hitting 3,020 pounds on the scales. While the 911 R has lurid (and deletable) red or green racing stripes as standard, it's not supposed to be as wild looking as the GT3. Porsche replaced the GT3's adjustable, tall-standing rear spoiler with a more-subtle pop-up version, and the R uses a rear diffuser under the bumper to offset any loss of rear downforce. The rear seats are gone, and the two remaining seats use carbon fiber shells upholstered in tartan cloth (another nod to early 911s).

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.