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Porsche designer to head Lamborghini style department

The winds of change are blowing through the front office in Sant'Agata Bolognese. Not only does Lamborghini have a new chief executive, but not it named a new chief designer as well. And he comes from Porsche. Mitja Borkert is his name, and he's been working in the Porsche design department since 1999. He headed up its advanced design office until 2014 when he was named head of exterior design for the company. The Macan, Cayenne, and the new 987 Boxster were all heavily influenced by his work, as were concepts like the Panamera Sport Turismo and Mission E. As the new director of the Centro Stile at Lamborghini, Borkert takes over from Felippo Perini, who's heading over to run Italdesign – a job that used to belong to Wolfgang Egger. The once-independent design firm was taken over by the Volkswagen Group in 2010, and recently saw its famous founder Giorgetto Giugiaro leave to start another office afresh. The shift in the design office follows hot on the heels of the announcement that longtime CEO Stephan Winkelmann is leaving for Audi's Quattro GmbH, and that former Scuderia Ferrari team principal Stefano Domenicali is moving in to take his place on the outskirts of Bologna. Considering how different their design approaches are, it will be interesting to see how a longtime Porsche designer applies his skills to Lamborghinis. Will future Raging Bulls go softer and more rounded, or will Borkert have to pull some new tricks out from his sleeve? We'll be watching to find out. Related Video: Mitja Borkert is the new Director of Centro Stile Lamborghini Sant'Agata Bolognese, 1 March 2016 – Automobili Lamborghini has appointed Mitja Borkert as the new Director of its Centro Stile (design center), starting from 4 April 2016. In his new role Mr. Borkert is responsible for the design of future Lamborghini models and the coordination of the design team, reporting to Maurizio Reggiani, Board Member for Research and Development. He succeeds Filippo Perini, who was appointed Design Director of Italdesign. Borkert is German, aged 42, and attended the Design University of Pforzheim where he graduated in Transportation Design. In 1999, he began work at Style Porsche, in Weissach, holding various positions, including General Manager Advanced Design until 2014, when he was appointed Director of Exterior Design. He contributed to the development of several Porsche models (Panamera Sport Turismo, Porsche Boxster 987 facelift, Cayenne, Macan, Mission e).

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Porsche drops factory FIA GTE Pro racing program for 2016

Porsche has a wide-ranging motorsports program in store for next season, but it won't defend its title in the GTE Pro class of the FIA World Endurance Championship. This according to the road-map it laid out over the weekend at its Night of Champions year-end gala in Weissach. The German automaker enjoyed a massively successful racing season this year. With the 919 Hybrid, it took top honors for both drivers and manufacturers, winning the 24 Hours of Le Mans outright along with five additional races on the eight-round calendar to take both the drivers' and manufacturers' titles. With the 911 RSR, it also won the World Endurance Cup for GT Drivers and for Manufacturers, locking out the bragging rights in the GTE Pro category. Rather than return to defend its two GTE Pro titles, Porsche's GT racing department is essentially taking the year off. Reigning champion Richard Lietz and teammate Michael Christensen will have the opportunity to defend his title, but instead of a GTE Pro ride, they will drive for the Proton Dempsey team in the GTE Am category. They'll be joined at Le Mans by Wolf Henzler and at select points by Patrick Dempsey. That'll still put them in contention for the World Endurance Cup for GT Drivers, but without a works entry from the factory, Porsche will be out of the running for the GT manufacturers' title. The reason behind the rearrangement of its WEC GT program, according to Autosport, is to allow Porsche to focus on development of the next generation of sports racers. It's been the better part of three years since Porsche introduced the current 911 RSR, and though its performance in this year's championship clearly shows that it remains competitive, the thorough trouncing it received at Le Mans from the likes of the Corvette C7.R, Ferrari 458 Italia GT2, and Aston Martin V8 Vantage GTE show that it's not invincible. The all-new model is expected to be based on the latest generation of turbocharged 911s, to replace the current RSR. Over on this side of the Atlantic, Porsche still intends to defend its title in the GT class of the IMSA SportsCar Championship, where the Porsche North America team will field two 911 RSRs. One will be driven by defending champion Patrick Pilet and reigning Le Mans winner Nick Tandy (joined in the longer races by former McLaren factory driver Kevin Estre).