2012 Porsche 911 Carrera Cabriolet on 2040-cars

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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Magnus Walker crashes vintage Porsche with reporter inside

One of the minor storms on the Internet earlier this week concerned Porsche 911 collector and Outlaw tuner Magnus Walker getting in an accident in Minnesota. Walker had shipped his #277 1971 Porsche 911T to the twin city for the opening of a $10-million Porsche dealership there, and the day began with lots of Facebook and Instagram photos of the car posing all over the showroom grounds. This is the same car that we've seen in Jay Leno's Garage, in Midnight Rambler, and in a Need for Speed trailer. Then came a photo of the 911 next to a semi trailer with its driver's side crumpled in and punctured. No one was clear on how it happened, but it seemed to involve swerving out of the way of a Mercedes-Benz on a frontage road by the dealership. Thanks to video from the Minneapolis Star Tribune, now we know what happened. Newspaper reporter Vineeta Sawkar had been doing a story with Walker and wanted to get some video for the piece. During one pass down the frontage road Walker decided to go into a right-hander a little faster than prudent, the car understeered toward the center yellow, and then Walker did the most verboten thing one can do when cornering in a vintage 911: he lifted off the gas. Hello instant rear-engined oversteer. Cue the fishtailing, a millimeter-fine brush with a Pagoda SL, and a crunch into that truck trailer. Sawkar said she was a little battered and bruised but ok, as is Walker – who went on to test drive a GT3 RS later in the day. Head over to the Star Tribune to see the video.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.