2012 Porsche 911 on 2040-cars

Auto blog

Porsche 918 Spyder officially priced from $845K, Weissach package $84K more

Porsche has released official pricing for its entire lineup of 2013 models, which just happens to include the upcoming 918 Spyder hybrid supercar. The 795-horsepower advanced-technology-lab-on-wheels is now officially confirmed to have a starting price of $845,000 in the US, which is the exact amount we were told earlier when we had the opportunity to ride shotgun in some 918 Spyder pre-production test vehicles.
What we didn't know at the time was the cost of the Weissach trim package, which is a high-performance upgrade to the standard vehicle that includes the deletion of some interior amenities and addition of lighter-weight carbon fiber appointments, magnesium wheels, flame-resistant upholstery, racing belts and aerodynamic aids - it's meant for track-going folk who intend to use their 918 Spyders as God, country and manufacturer intended.
All told, the Weissach package should drop the 918 Spyder's curb weight by some 80 pounds, while also lightening your wallet of an additional $84,000 - the car's MSRP with the Weissach package is $929,000. These prices don't, however, include destination charges, which, for something like the very limited edition 918 Spyder (only 918 will be made), could very well cost considerably more than your average Porsche.

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.