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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2017 Porsche 718 Boxster: Old name, modern performance

Porsche set the bar pretty high when it attached the number 718 to the new Boxster. The original Porsche 718 Spyder from the late '50s and early '60s remains one of the most iconic in the company's history. Nameplates aside, the biggest change to the new 718 Boxster can be found under the rear deck. That's where Zuffenhausen has embraced the latest trend in downsizing and turbocharging. In place of the previous naturally-aspirated flat-sixes, the new 718 packs a 2.0-liter turbo boxer four good for 300 horsepower, or a 2.5-liter version with 350 hp. They're smaller than the engines they replace, but also more powerful – and offer a significant improvement in torque as well. The result is a 0-60 time as low as 4.0 seconds – in what's long been considered the "junior" Porsche sports car. Of course Porsche didn't just swap the engines out and call it a day. The styling has been updated inside and out, and there's new equipment as well. The finished product will go on sale in April – but that's in Europe where it's been unveiled today at the Geneva Motor Show. It'll hit US dealers in June, and we can look forward to a 718 Cayman version with a fixed roof to follow soon as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Bentley tests next next-gen Flying Spur on Porsche Panamera Turbo body

At first glance, the prototype in the gallery above looks like a blacked-out version of the new Porsche Panamera Turbo. But this is actually Bentley's tester for the next-gen Flying Spur. And since the upcoming Flying Spur, among other Bentley vehicles, will utilize the same MSB platform as the new Porsche, seeing the British automaker using a Panamera makes a lot of sense. The Flying Spur is essentially a four-door version of the Continental GT, which has design cues from the EXP 10 Speed 6 concept unveiled at the 2015 Geneva Motor Show. It's safe to assume that the next-gen Flying Spur will get the same treatment as well. Other than the fender flares, the prototype is identical to the Panamera Turbo. So how do we know that this is Bentley's prototype? According to our photographers, the prototype's license plate is registered as a Bentley with the UK's Driver and Vehicle Licensing Agency. With the Flying Spur sharing the same platform as the Panamera, we expect the luxury sedan to get the same choice of engines, including the twin-turbo 4.0-liter V8 and 2.9-liter twin-turbocharged V6 engine. A concept is anticipated to come out in 2017 with a production variant coming a year later. Related Video: Featured Gallery Bentley Flying Spur Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Bentley Porsche Luxury Performance Sedan bentley flying spur