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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Techart Porsche 911 Targa 4S is a tuner's attempt at being tasteful

We've not been terribly nice to the aftermarket tuners of the 2015 Geneva Motor Show. That's largely because they don't deserve our kindness. Techart, though, is not going to be the subject of derision, largely because aside from painting this Porsche 911 Targa a particularly lurid shade of yellow (and finding seat upholstery and trim to match), the changes aren't particularly offensive. Hell, paint it black, silver or red, and it'd just look like a more aggressive Porsche. That's largely because it is. Techart has behaved itself, fitting a brand new body kit featuring a new rear spoiler, diffuser, front splitter and side skirts, and replacing the much of the interior componentry with carbon fiber and aluminum components. The tuner doesn't mention the exact name of the shade used both inside and out on this Targa, although those with more conservative tastes will rest easy knowing that "stylistic harmony with standard or Techart individual paint is guaranteed." Techart's deft aesthetic treatment hides a similarly light tweaking under the sheetmetal. This car features a new exhaust system, complete with four staggered exhaust pipes that have been finished in black chrome. And that's it. There aren't 17 turbos or a new intake manifold crafted from free-range ivory. It's the same 400-horsepower flat six found in a normal Targa 4S. Techart has fitted its own springs, although it doesn't tell us how much (or even if) the ride has been lowered. 21-inch alloys round out the more practical changes. Check out our full gallery of live images of Techart's latest creation, direct from Geneva. Related Video: News from the TECHART world 03.12.2014 TECHART for the Porsche 911 Targa 4 models Closed roof – open driving pleasure. TECHART Automobildesign sharpens the character of the seventh Porsche 911 Targa 4 generation. Using the right mixture of restraint and emphasis the TECHART Aerodynamic Kit transfers the sportive TECHART design language to the unmistakable lines of the four-wheel drive sports car. TECHART Formula IV light-alloy wheels in 21-inch communicate aesthetic innovative capacity all around. Interior refinement specialists of the TECHART in-house saddlery use precise handiwork to translate the exterior design elements stylistically into the vehicle's interior. TECHART Aerodynamic Kit for die Porsche 911 Targa 4 models. Porsche 911 silhouette. Wide body with active taillight strip. And of course a glass roof with iconic aluminium bar.