2010 Porsche 911 Carrera S on 2040-cars

Auto blog

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 911 GTS gets Rennsport Reunion Edition

Porsche is taking over Mazda Raceway Laguna Seca this weekend to celebrate Rennsport Reunion V. In addition to some beautiful cars on display, it's giving the brand's superfans something extra special by unveiling the 911 Carrera GTS Rennsport Reunion Edition there. Limited to only 25 examples, they're exclusively for customers in North America. As the model's name implies, this special edition is mechanically based on the 430-horsepower 911 GTS, and gets a manual gearbox and PASM Sport Suspension. Porsche Exclusive then applies special styling bits to each one. For the exterior, paint is a custom shade called Fashion Grey, with black-and-red decals applied to the hood, roof, decklid, and doors. To complete the fashionable look, gloss black adorns the radio antenna, around the LED headlights, the lower part of the mirrors, and 20-inch Sport Classic wheels. The interior offers some sportiness with carbon fiber dashboard trim, a SportDesign steering wheel, and 18-way Adaptive Sport Seats Plus. A little extra flash comes from Carmine Red for the seatbelts, tachometer and much of the stitching. As a nod to the event, a Rennsport Reunion V logo is also on the center console lid. With such a low production run and a price of $149,330 with the $995 destination charge, this is a way to proclaim a serious passion for Porsche. Related Video: PORSCHE 911 CARRERA GTS RENNSPORT REUNION® EDITION DEBUTS IN MONTEREY 25/09/15 Special edition model limited to 25 units worldwide built by Porsche Exclusive Atlanta, Georgia. In honor of the fifth Rennsport Reunion®, Porsche has unveiled a special edition of the 911 Carrera GTS at this year's gathering at Mazda Raceway Laguna Seca. The Rennsport Reunion Edition is limited to 25 units worldwide and will be sold exclusively in North America. Built by Porsche Exclusive, the Rennsport Reunion Edition is based on the 430 hp 911 Carrera GTS. The limited edition production model is painted in the custom color Fashion Grey. Decorative black and red decals cover the front hood, the roof, and the rear decklid. The driver and passenger doors are decorated with black and red decals featuring the PORSCHE logotype. 20-inch Sport Classic wheels painted in high-gloss black give the Rennsport Reunion Edition a very striking appearance. The lower exterior trim of the side mirrors as well as the satellite radio antenna are also finished in high-gloss black. LED headlights in Black including PDLS Plus complete the black accents on the exterior.