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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Porsche 911 GTS gets Rennsport Reunion Edition

Porsche is taking over Mazda Raceway Laguna Seca this weekend to celebrate Rennsport Reunion V. In addition to some beautiful cars on display, it's giving the brand's superfans something extra special by unveiling the 911 Carrera GTS Rennsport Reunion Edition there. Limited to only 25 examples, they're exclusively for customers in North America. As the model's name implies, this special edition is mechanically based on the 430-horsepower 911 GTS, and gets a manual gearbox and PASM Sport Suspension. Porsche Exclusive then applies special styling bits to each one. For the exterior, paint is a custom shade called Fashion Grey, with black-and-red decals applied to the hood, roof, decklid, and doors. To complete the fashionable look, gloss black adorns the radio antenna, around the LED headlights, the lower part of the mirrors, and 20-inch Sport Classic wheels. The interior offers some sportiness with carbon fiber dashboard trim, a SportDesign steering wheel, and 18-way Adaptive Sport Seats Plus. A little extra flash comes from Carmine Red for the seatbelts, tachometer and much of the stitching. As a nod to the event, a Rennsport Reunion V logo is also on the center console lid. With such a low production run and a price of $149,330 with the $995 destination charge, this is a way to proclaim a serious passion for Porsche. Related Video: PORSCHE 911 CARRERA GTS RENNSPORT REUNION® EDITION DEBUTS IN MONTEREY 25/09/15 Special edition model limited to 25 units worldwide built by Porsche Exclusive Atlanta, Georgia. In honor of the fifth Rennsport Reunion®, Porsche has unveiled a special edition of the 911 Carrera GTS at this year's gathering at Mazda Raceway Laguna Seca. The Rennsport Reunion Edition is limited to 25 units worldwide and will be sold exclusively in North America. Built by Porsche Exclusive, the Rennsport Reunion Edition is based on the 430 hp 911 Carrera GTS. The limited edition production model is painted in the custom color Fashion Grey. Decorative black and red decals cover the front hood, the roof, and the rear decklid. The driver and passenger doors are decorated with black and red decals featuring the PORSCHE logotype. 20-inch Sport Classic wheels painted in high-gloss black give the Rennsport Reunion Edition a very striking appearance. The lower exterior trim of the side mirrors as well as the satellite radio antenna are also finished in high-gloss black. LED headlights in Black including PDLS Plus complete the black accents on the exterior.