2007 Porsche 911 Carrera 4s on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

100th Pikes Peak Hill Climb brings bad weather, heartbreak

Hill climb? Please. While Europeans spent the weekend driving up a nobleman's driveway at the Goodwood Festival of Speed, we in 'Murica got down and dirty with the 100th running up Pikes Peak. In a reversal of stereotypes, it is we who have understated. The "hill" climb ascends one of the tallest peaks in the Rockies, to a finish line that's 14,115 feet above sea level. To get there, it takes 156 turns over 12.42 miles, some of which just look like paved sky, because they have have no guardrails between the asphalt's edge and sheer dropoffs. In reality, the Pikes Peak International Hill Climb is even older than 100 years. The first event took place in 1916, but in 1917-19 and 1942-45, the so-called Race to the Clouds was put on hiatus due to a couple of world wars. This year's event was marked by damp weather that dashed the hopes of several teams' efforts to break new records. David Donner's Porsche 911 Turbo S Lightweight Package, for example, was widely expected to reclaim the production car record this year. Donner is a three-time PPIHC champ, and set the 2014 production car record in a 991-generation Turbo S.  A Bentley Continental GT piloted by Rhys Millen beat it in 2019, so Porsche was keen on taking it back. Donner broke the production qualifying time earlier in the week, but even the seasoned pro couldn't put his skills to tarmac due to moisture-laden surfaces and low-visibility from thick fog on race day. The result was 10:34.053, over 15 seconds slower than Millen's 10:18.488, still good enough to land the class's top spot and second overall. Acura arrived in Colorado to conduct its much-touted motorsports debut of the 2023 Integra. While the entry-level sports sedan, equipped with a stock engine but modified with a slew of HPD goodies, came in ninth in the production class, Acura didn't go home emptyhanded. A 2022 NSX Type S driven by Nick Robinson took the category's third spot. Taking second was Daijiro Yoshihara with a Tesla Model S. In recent years, electric cars have become a force to be reckoned with, especially since they are immune to high altitudes that negatively impact internal combustion cars. Poor conditions sent newcomer Levi Shirley's Ultra 4 buggy off course. Fortunately, it was near the lower sections, where there's still a significant amount of runoff past the pavement's end. Amazingly, Shirley landed wheels down in the video above, and simply continued driving through the pea soup haze.

Porsche 911 R is made for the purist

Who wouldn't welcome a new version of the Porsche 911 with ultra-light weight, a GT3 RS motor, a stripper interior, and a core philosophy of driving fun over outright lap times? The iconic Porsche 911 has been getting larger and more complicated with each passing generation, and that hasn't sat well with every engineer at Porsche. So there's a ready market out there for 911 R, a limited-edition show stopper of just 911 cars, due to start production in Zuffenhausen, Germany, in May. It's a car that combines a unique version of the six-speed manual gearbox, plenty of raw, naturally aspirated flat-six power, and all the feel of a cut-price version of the 911 GT3 RS pseudo racer. Yes, Porsche is bringing the beloved six-speed stick back to the sharp end of the 911, even though the brand's quickest cars are now dominated by the seven-speed dual-clutch transmission (and the less loved seven-speed manual). Porsche insists that the RS is still the 911 to have if it's stopwatch-bashing you need to do. Instead, the 911 R developers focused on trying to give it the most driving purity it could cram in. The most traditional way for motorsport operations to do that has always been to rip out weight. And Porsche Motorsport didn't diverge from the plan. The 911's rear seats have been thrown out, along with a raft of other pieces Porsche Motorsport thought it could either do without completely, redesign to be lighter or stronger, or both. View 18 Photos The R cuts 110 pounds from the next-lightest 911 variant, hitting 3,020 pounds on the scales. The pound-cutting starts at the body and bores all the way into the 911 R's chassis components, though there are some obvious nods to the marketing department that survived the dietician's axe. There is a lot of 911 GT3 in the body, with a combination of a carbon fiber (bonnet and front guards), a magnesium roof, polycarbonate front and side "glass," and aluminum everywhere else. The R cuts 110 pounds from the next-lightest 911 variant, hitting 3,020 pounds on the scales. While the 911 R has lurid (and deletable) red or green racing stripes as standard, it's not supposed to be as wild looking as the GT3. Porsche replaced the GT3's adjustable, tall-standing rear spoiler with a more-subtle pop-up version, and the R uses a rear diffuser under the bumper to offset any loss of rear downforce. The rear seats are gone, and the two remaining seats use carbon fiber shells upholstered in tartan cloth (another nod to early 911s).