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Porsche to decide soon on Bugatti future

WEISSACH, Germany — Volkswagen will soon decide on the future of its luxury brand Bugatti, Oliver Blume, Volkswagen management board member and CEO of Porsche AG, said on Monday. Last week, Reuters reported that Bugatti was working on a strategic partnership with Rimac, which will likely result in a joint venture between Porsche and Rimac, with Porsche as a minority partner, Volkswagen CEO Herbert Diess said in March. "The future of Bugatti is an issue that will be decided on a group level," Porsche said in a statement, declining to comment further. Porsche boss Oliver Blume earlier this year said intense discussions on Bugatti's future were ongoing and that Rimac could play a role as the brands were a good technological fit, adding that a decision was expected in the first half of 2021.  

Porsche launches classic racing program with restored 917k

Porsches is launching a historic racing program to support private owners of its competition classics. The program will offer customers support restoring and repairing their racecars. It'll also help get vintage vehicles up to spec for modern safety equipment. The company is developing a network of trusted specialists, and will continue supplying spare parts and trackside technical assistance at major historic events. Porsche will also offer to store and maintain privately owned classic racers at its facilities – like the new Porsche Experience Center that's soon to open in Los Angeles – putting them on display for visitors to admire and even transporting them to and from the track for racing events. To highlight the newly enhanced program, Porsche is showcasing this restored 917K. This particular example, resplendent in iconic Gulf livery, won the thousand-kilometer race at Spa in 1971, and was entrusted a few years ago to Porsche Motorsport North America for restoration. It'll be participating in the Rennsport Reunion at Laguna Seca this weekend, but whether or not you'll be in Monterey for the event, you can check it out in the image gallery above. Restored Porsche 917K returns to US race track after 40 years Porsche provides new services for historic motorsport Stuttgart. Historic Porsche race cars represent many victories at the 24-hour classics of Le Mans and Daytona. And they also celebrated memorable successes at 1,000-kilometre events on storied circuits such as the Nurburgring and Spa-Francorchamps. To ensure that these vehicles can still be admired at race tracks today, Porsche now also offers customers a comprehensive service for historic motor racing in Germany and the USA. The priorities of the new business field are to restore vintage race cars as true to the original as possible as well as to repair and maintain them. "These vehicles have written motorsport history and have gained in value, at times markedly, in recent years," says Jens Walther, President & CEO of Porsche Motorsport North America in Santa Ana/California. "The historic motor racing scene has an extremely strong following in the USA, but many of these vehicles can also be seen on European race tracks. An increasing number of owners are now recognising how important it is for future gain that such vehicles undergo a true to original restoration." The figurehead for the new business service is the now completed restoration of a Porsche 917K.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.