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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche considering X6-style Cayenne coupe

It was practically unthinkable when Porsche introduced the Cayenne in 2002. An SUV... from Porsche? Purists balked, but customers flocked, and the Cayenne propelled the its holding company into such profitability that it practically took over the entire Volkswagen Group. It's now been twelve years since the original Cayenne arrived as the first production Porsche with more than two doors, and Zuffenhausen has since followed up with the Panamera, the Macan and the second-generation Cayenne. But it isn't about to stop there.
The latest intel coming in from overseas suggests that Porsche is in the advanced stages of designing a slant-back, five-door Cayenne coupe to take on the likes of the BMW X6 and upcoming Mercedes-Benz MLC. Though the business case (however solid BMW may have already demonstrated it to be) is still being considered, if approved it would join the upcoming third-generation Cayenne on the production line in Leipzig as early as 2018 - a year after the new Cayenne itself is expected to arrive.
The Cayenne coupe would share much with the more conventional MkIII Cayenne (and for that matter the next Audi Q7 and VW Touareg as well as the Lamborghini Urus and Bentley Falcon) but differentiate itself with a more stylish (if less practical) roofline and an altogether sportier attitude. Autocar reports that the design calls for tauter sheetmetal and sportier cabin inspired by the 918 Spyder. Pricing would be positioned a good 15-20 percent higher than the regular Cayenne, and the "coupe" version would likely be offered with most, if not all of the engines available in the conventional version - including gasoline, diesel, turbo and possibly even hybrid options ranging all the way up to the 550-horsepower Turbo S.

Porsche suspends ties with Maria Sharapova after drug test

Porsche has reportedly suspended ties with Maria Sharapova after the Russian tennis star failed a drug test. The German automaker stopped short of terminating its relationship with the athlete altogether as it awaits the results of a deeper investigation. The issue emerged at the Australian Open, where Sharapova reportedly tested positive for use of a drug called meldonium. Manufactured in Latvia and prescribed in many former Soviet Bloc countries, meldonium is used to treat heart conditions and improve cardiac circulation. It is not approved by the FDA for use in the United States, and the World Anti-Doping Agency added it to its list of prohibited substances at the start of this year. Sharapova admitted that she's been taking the medication for ten years now but that she did not keep up to date on the WADA's list. Since it is considered a prohibited substance, she's been excluded from participating in the Australian Open this year, and suspended from competition as of March 12. She was also scheduled to take part in the Porsche Grand Prix, a tennis event sponsored by the carmaker in Stuttgart next month which she will now apparently have to miss. One of the top-rated female tennis players in the world, Sharapova has served as a brand ambassador for Porsche since 2013. Other sponsors including TAG Heuer and Nike have also reportedly suspended their relationships with the athlete pending further investigation by the International Tennis Federation. Related Video: