2004 Porsche 911 Turbo on 2040-cars

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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

2016 Porsche 911 R First Drive

Competition has forced the 911 GT3 RS to prioritize lap times over driving enjoyment. The 911 Carrera line has softened, now full of GT cars rather than the wild children of yore. Turbocharging is hitting the rear-engine Porsche en masse. All of this gave Porsche Motorsport a vacuum of emotion and purity to fill with just 991 examples of its glorious 911 R, a machine focused on putting unadulterated feel and enjoyment back into driving. Even amongst the diehard Porsche fraternity, just going faster doesn't work for everybody. They don't all want the thrill that comes from a high-downforce car running out of grip inches from a concrete wall. Not everybody loves suspensions so tied down that the slightest bump threatens the front splitter's continued existence. And many don't love turbochargers or want a computer to shift gears for them. Fortunately, just such people live, breathe, and work at Porsche Motorsport. This part of the company makes its living building Porsche's fastest machines, like the Cayman GT4 and the 911 GT3 and GT3 RS. But in an era when the bulk of Porsche's profits come from SUVs, Porsche Motorsport also sees itself as the guardian of the parent company's soul. Motorsport has enough pull that when it tells Porsche's board it needs a car like the 911 R the board listens. The quickest way to turn the 911 into a driver-connected car was to pull the weight out, and the easiest way to do that was to use the 911 GT3 RS as the basis. So it gets that car's magnesium roof, polycarbonate side and rear glass, carbon-fiber bonnet and front fenders, and lots of aluminum. The air conditioning got thrown out (you can pay to put it back in), as did the multimedia screen (ditto), the audio and navigation systems (ditto, ditto), the rear seats, and even the interior door handles. Cloth straps replace the latter so you can still get out of the car. At 3,020 pounds, the R is 110 lighter than the race-bred GT3 RS. Eschewing turbocharging in the interest of car-lover must-haves like induction noise, butterfly chirps, intuitive throttle response, and purity of sound, the 911 R simply borrowed the GT3 RS's 4.0-liter flat-six. So there's 500 horsepower of engine playing for keeps, the car ripping to 60 mph in 3.7 seconds from a standing start, hitting 124 mph in 11.6 seconds, and continuing on to 201 mph thanks to the lack of a monster, drag-inducing rear wing. The dry-sump engine revs and revs and feels like it wants to keep revving forever.

The exotic '80s: Ferrari, Lamborghini, Lotus and the Porsche 959

There's no secret that we are big fans of the MotorWeek Retro Review series around here. In an automotive world that often focuses on the latest tech and what's coming in the future, it's refreshing to take a look into the past to get a new perspective. That said, the show is really outdoing itself this time by posting a full episode from the '80s to YouTube, complete with the original, jazzy opening. The video is an absolute standout, too, with drives of some of the best supercars that Europe could offer at the time. Among the now classic sportscars that MotorWeek got to drive are the Ferrari 328, Lotus Esprit Turbo, Lamborghini Jalpa and Autokraft AC Mark IV. There's even a preview that sings the praises of the tech in the Porsche 959. The episode is basically a showcase of most of the exotics from young enthusiasts' walls and school folders during the '80s and is not to be missed. News Source: MotorWeek via YouTube Ferrari Lamborghini Lotus Porsche Performance Classics Videos lotus esprit ac