2003 Porsche 911 Carrera Coupe 2d on 2040-cars

Auto blog

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche skipping 2017 Detroit Auto Show

Porsche is going to pass on the annual North American International Auto Show in January 2017. The news was first reported on Tuesday by Germany's Auto Motor und Sport. NAIAS spokesman Max Muncey confirmed the report to Autoblog. According to Automotive News, Porsche will shift its auto show focus to April's New York International Auto Show and November's Los Angeles International Auto Show. Chicago Auto Show spokesman Dave Sloan reached out to Autoblog to add that Porsche is doubling the size of its exhibit in the Windy City. According to AN, Porsche "viewed the cost and value of participating in the Detroit auto show were no longer viable." See, Detroit is big on news and debuts instead of ultra-impressive ticket sales. But over 1 million people passed through the doors of the Jacob Javits Center in New York last year, just under 200,000 more than in the Motor City. LA, meanwhile, is Porsche's biggest US market, which explains the loyalty. In other words, Detroit's great for debuting cars, but without anything new Porsche can get more cluck for its buck by reallocating resources to New York and LA. If Porsche's rationale sounds familiar, it's because it is. Jaguar Land Rover, Mini, and Tesla used Detroit's heavy focus on new vehicle introductions and its relatively small attendance to skip the 2016 North American International Auto Show in favor of shows with higher attendance. Porsche previously skipped the 2009 NAIAS, citing similar reasons. Related Video: News Source: Automotive News - sub. req.Image Credit: Patrick T. Fallon/Bloomberg via Getty LA Auto Show Detroit Auto Show New York Auto Show Porsche confirmed 2017 Detroit Auto Show

Porsche Boxster and Cayman 4-cyl rated from 240 hp to 370 hp

Car magazine has information on the revised 981.2-series Porsche Boxster and Cayman twins that will inaugurate the all-turbo era for those two ranges. Almost all-turbo, that is - we're told that variants like the Cayman GT4 will continue with the flat-six. The rest, though, will come with a 2.0-liter, horizontally opposed, four-cylinder aided by just one turbocharger, according to Car's sources. Entry-level models will start at 240 horsepower, the S models graduate to 300 hp, the GTS trims get 370 hp. If accurate, the new new outputs will make for a wider power range than at present, and the base and S cars will go down in horsepower. Right now the Boxster gets 265 hp, the Boxster S gets 315 hp, and the Cayman lineup has ten more horsepower than the Boxster across the range but Car doesn't mention that continuing. The only gains come with the GTS models: the Boxster S will go up by 40 hp, the Cayman by 30 hp. To keep turbo lag from being an issue, Porsche could install some sort of e-boost to work while the turbo spools up "as a short-to-mid-term option." It is also possible that the Cayman will be sold as the entry-level vehicle in some markets at a lower price than the Boxster. The swap is planned to help Cayman sales, which have lagged the Boxster since launch. A 2016 unveil is predicted, perhaps at the Detroit Auto Show or Geneva Motor Show. Related Video: