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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche confirms four-cylinder Macan for New York

There aren't a lot of problems with the Porsche Macan. It's clean, handsome, and very, very nice to drive. But it's expensive, starting at $55,450, and thirsty, at 17 miles per gallon in the city and 23 on the highway. To improve on both of these, Porsche is adding a 2.0-liter, turbocharged, four-cylinder Macan to the lineup. The new engine moves the compact CUV downmarket on both power and price fronts. In the Macan, the 2.0-liter pumps out 252 horsepower, 273 pound-feet of torque, and compared to old base model, cuts the curb weight from 4,112 pounds to 3,902 pounds. Combined with a seven-speed PDK and a standard all-wheel-drive system, the new base level CUV will hit 60 miles per hour in just 6.1 seconds. You still have to suspend logic when buying a Macan, though. At just 20 mpg in the city and 25 mpg on the highway, it's scarcely more efficient than the 340-hp S model. Admittedly, the Macan's competitors all eke out substantially better fuel economy, but each of these vehicles does so with less power than Porsche's new base Macan – the BMW X3 has 240 ponies, the Mercedes GLC has 241, and the Audi Q5 just 220. But they also do it for a lot less money. The new Macan starts at $48,550, including a $1,050 destination charge. That's $6,900 less than the Macan S, but it's still around $7,000 more than the all-wheel-drive versions of the aforementioned cars. And yes, that chasm is almost certainly going to widen after digging into Porsche's options catalog. Still, this is an intelligent and overdue move for Porsche here in the US (the four-pot Macan has been on sale in Europe for years). It opens up the Macan to a far wider swath of customers, not unlike what the V6 model does for the Cayenne. Look for more on Stuttgart's new entry level CUV in a few weeks, when it makes its big debut in the Big Apple. Related Video: PORSCHE ANNOUNCES NEW YORK AUTO SHOW LINE-UP North American debut of Porsche 911 R, 718 Boxster, and Macan Atlanta, Georgia. The New York International Auto Show will be host to three North American debuts for Porsche this year. The 911 R and the 718 Boxster both represent the latest interpretation of driving pleasure and dynamics in their respective segments. The 911 R is a pure, uncompromised driving machine with a naturally-aspirated, 500 horsepower engine mounted in the rear. The 718 Boxster features extensive chassis enhancements and an all-new turbocharged, mid-mounted flat-four cylinder engine.

Supercars for the win | Autoblog Podcast #515

Some days at Autoblog are better than others. And in this episode, we talk about those days. Specifically, the days where we get to drive supercars. Mike Austin, Greg Migliore, and Alex Kierstein join up in this episode to talk about driving the McLaren 720S, Ford GT, and Porsche 911 GT3. We also drove some less-super, but still notable cars that we talk about at the top of the show. And as always, we play the game Spend My Money where we get to tell readers what we'd do if we were them. We had a lot of fun with this one, we hope you enjoy listening to it. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #515 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Infiniti Q50 RS 400 Ram Power Wagon (again) Audi SQ5 Chevrolet Equinox Mini Cooper John Cooper Works Clubman Ford GT McLaren 720S Porsche 911 GT3 Used cars! Toyota 86 Rally Car Rundown Intro - 00:24 What we're driving - 01:26 Supercars! - 22:30 Spend My Money - 46:30 Total Duration: 57:30 Feedback Email – Podcast at Autoblog dot com Review the show on iTunes