2001 Porsche 911 Premium on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Next-gen Porsche 911 may include plug-in hybrid version

According to Auto Express, there's a plug-in hybrid Porsche 911 on the way, and it could arrive as soon as the introduction of the next-generation car. At the Detroit Auto Show, the UK outlet spoke to 911 product line director Dr. Erhard Mossle, who said the Stuttgart automaker was "working on different solutions" for the next iteration of its most iconic car, and, "of course, we are discussing plug-in solutions for the 911, but there are a lot of things to solve with packaging in the car and other things to solve. It will maybe be in the next generation, yes." "When we see the 911," he said, "we see the plug-in hybrid as a performance car." Since we just saw the introduction of the turbocharged powerplant in the 911 Carrera last summer, we can expect a wait of at least four years for the next powertrain evolution. Mossle said that any 911 PHEV would remain a sporty proposition and likely retain the flat-six engine, which would give more prestige than the four-cylinder 718 (Cayman and Boxster) yet still be able to satisfy emissions regulations. Mossle is echoing the comments made by Oliver Blume, chairman of the executive board at Porsche, at the Detroit show when Blume said the production version of the Mission E concept would be a sports car that happens to be electric. As far back as 2009, in fact, Porsche has been openly discussing an electric 911, the caveat even then being that it has to perform like a Porsche while providing decent range. In the middle of 2014 it was reported that the carmaker might make a 700-horsepower 911 Turbo S hybrid, by the end of 2014 it was reported that the automaker wouldn't make a 911 hybrid. A year after that first report, a 911 hybrid was back on, using the E-Hybrid system supposedly dismissed six months before, and then last November we got spy shots of a 911 with a supposed PHEV port. But with its Mission E work, and being designated to lead the Volkswagen Group's R&D into performance hybrids, a battery-boosted 911 might finally make sense. Related Video:

Porsche Museum highlights history of the 911 RSR

Porsche has amassed quite an impressive trophy case in just about every racing series it has ever entered, and one of its most dominant machines has to be the 911 RSR from the 1970s. Taking part in various GT-class competitions, the 911 RSR managed to take home three international and seven German victories in 1973, its very first year of competition.
Not one to downplay its racing successes, Porsche has released an informative video detailing the 911 RSR's impressive heritage. The 1973 RSR model owned by the Porsche Museum is detailed beautifully on video, and we have to say it looks absolutely stunning in its vintage Martini Racing livery.
Have a look at the video below for some historic racing action, along with static shots of one of our favorite Porsche models ever created.