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Porsche names Oliver Blume as new CEO

With Matthias Muller stepping up to take over as the new chief executive of the entire Volkswagen Group, the Porsche division is going to need a new CEO of its own. Taking Muller's place will be Dr. Oliver Blume, who assumes his new responsibilities on October 1. Blume is no stranger to the higher ranks at Porsche, having served for over two years now as the executive in charge of the company's production and logistics. In that capacity, he oversaw the establishment of the workshop where the 918 Spyder was built by hand, and the expansion of the Leipzig plant to handle production of the Macan and Panamera. He'll now be stepping into bigger shoes, however, as chairman of the board of management – essentially the company's chief executive. At the same time, Porsche has also named Detlev von Platen as its head of sales and marketing. Von Platen has for the past seven years headed up the North American office, which recently lost its VP as well to Rolls-Royce, so they're going to need to make some new appointments in Atlanta. The previous marketing chief Bernhard Maier is moving to the Czech Republic to take over as CEO of Skoda. The company's CFO Lutz Meschke has also been named as deputy chairman of the executive board. The appointments come amidst a giant game of musical chairs within the Volkswagen Group. Aside from the ousting of former supervisory board chairman Ferdinand Piech five months ago, the diesel emissions scandal has seen the German industrial giant cleaning house within its top ranks and R&D staff. Most notable was the resignation of Martin Winterkorn, whose position at the head of the group's management board Muller will now assume. Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing Oliver Blume is new Chairman of the Executive Board Stuttgart. At its meeting today, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG appointed Dr. Oliver Blume (47) the Chairman of the Executive Board of the sports car manufacturer effective October 1, 2015. Blume succeeds Matthias Muller (62), who was appointed by the Supervisory Board of Volkswagen AG to be the new Chairman of the Board of Management of the Wolfsburg-based group. It has been exactly five years since Muller left Volkswagen to become the CEO of Porsche AG. Since the beginning of 2013, Blume has been a member of the Porsche Executive Board responsible for Production and Logistics.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

This is how the new turbo Porsche 911 Carrera sounds

We have our first audio sample of the turbocharged flat-six engine in the standard Porsche 911 Carrera. By way of reminder, the boosted 3.0-liter engines will put out 370 horsepower and 331 pound-feet of torque in entry-level guise, 420 ponies and 368 lb-ft in the S models. To our ears, it sounds good. Yes, it's a commercial, true, we don't know what audio trickery the agency whipped up during post-production. But the sound in the commercial is good. Besides, Porsche knows what it's doing. Every time the brand breaks one of the purist's laws, the 911 accelerates through the wailing and gnashing of teeth to sell better than ever. Heck, the company's own engineers tried to beat the 911 with the introduction of the arguably much better 928, and we see how that turned out. So no matter what we think of the commercial, we have a feeling the sound of the turbocharged standard 911 will remain the same mythical siren to enthusiast ears around the world. On top of that, the new coupe and convertible are quicker, faster, more powerful, and still come with a seven-speed manual transmission if you choose. Porsche might taketh away, but to make up for it they giveth and giveth and giveth. Check out the noises in the video above, and some more of the advanced features on the new 911 in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.