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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Your guide to vehicle subscription services

They might be extremely limited in scope because of location availability, but vehicle subscription services are a growing trend that most luxury manufacturers are jumping on. Plans are expensive, but you're paying for much more than just the car typically. We highlighted four of the larger plans with a few more listed at the end. Care by Volvo Volvo launched its subscription service last year with its brand-new XC40. It was the only vehicle available for a time, but subscribers can now get an S60 sedan as well. Subscriptions are for two years, with the monthly price including insurance, a concierge service, wear-and-tear item replacements and all maintenance. You'll be able to drive 15,000 miles per year with whichever Volvo you choose, and although there are no options to extend that mileage, you can swap cars after a year. Pricing for the XC40 is $650 per month in base trim, while an S60 can be as expensive as $850 for the R-Design. Volvo's plan is to offer more cars soon through the service, but it's relatively limited compared to others right now. Porsche Passport Porsche has two levels in its subscription service: Launch and Accelerate. Launch will cost $2,000 per month and give you access to the Cayman, Boxster, Macan and Cayenne. All of those but the Cayenne can be had in "S" trim as well. Accelerate is where the fun really starts. For $3,000 per month you can choose from a fleet of 911s, including the S, 4S, Cabriolet and Cabriolet S. If those aren't enough, you can also get the Panamera 4S, Macan GTS and Cayenne S. There are no mileage limits and you can change vehicles as often as you'd like. Also included in the price is insurance, repairs, detailing and any maintenance. It might be extremely expensive and limited to Atlanta only, but this subscription service is second-to-none for what you get. Audi Select Audi just launched its subscription car service, and it's offered in one version for a flat fee of $1,395 per month. For that you'll have access to five different cars including the A4, S5 Coupe, A5 Cabriolet, Q5, and Q7. Not a bad range of vehicles, but it would've been neat to see the recently updated A7 in there too. Maybe in time. Like the others, insurance and maintenance are wrapped up in the price. Audi is allowing for unlimited miles and two car swaps per month here. In addition to that, you'll get two days of free rentals through Audi's Silvercar rental agency should you go on a trip.

Juan Pablo Montoya tests Porsche 919 Hybrid in Bahrain

Sealing the FIA World Endurance Championship wasn't the only thing that Porsche did this past weekend in Bahrain. Alongside its rivals from Audi and Toyota, the German outfit also participated in a test session for potential new drivers, including Juan Pablo Montoya. Driving the Le Mans- and championship-winning Porsche 919 Hybrid at the Bahrain International Circuit this weekend, Montoya set the fastest time of the day. His "qualifying" lap was clocked at 1:40.86, barely more than a second behind the 1:39.67 lap that earned Timo Bernhard pole position in the previous day's race – and a second faster than the fastest lap set in the race by Neel Jani in another 919 Hybrid. That's a mighty impressive feat for a driver relatively unaccustomed to driving a modern hybrid LMP1. Racing fans will know Montoya as a multi-talented driver. The Colombian has competed successfully in Formula One, Indy, NASCAR, and sports prototypes, winning races in all disciplines. Aside from the International Formula 3000 title, three outright victories in the 24 Hours of Daytona, and a handful of NASCAR street-course races, Montoya can count among his many achievements the CART title, two Indianapolis 500 wins, and the checkered flag at the Monaco Grand Prix (along with six other F1 races). Those victories have brought JP among the closest to winning the Triple Crown of motorsports of any driver in racing history, and he's still competing. For those unfamiliar, the Triple Crown is an unofficial measure to gauge the diverse talents of professional racing drivers in three disciplines: Indy, F1, and Le Mans. To win, a driver has to win the Indianapolis 500, the 24 Hours of Le Mans, and either the Monaco Grand Prix or the Formula One World Championship. Graham Hill is the only driver in history to have swept all the categories, but others have come close. The list of near-winners includes Tazio Nuvolari, Mike Hawthrown, Phil Hill, AJ Foyt, Bruce McLaren, Jim Clark, Mario Andretti, and Emerson Fittipaldi. The only contenders still active are Montoya and Jacques Villeneuve, who won at Indy in '95, the F1 championship in '97, and came second at Le Mans in 2008. Villenueve could still steal the crown if he gets another shot at Le Mans, but the more likely scenario would be to see Montoya rise to the throne. Especially if this test session is any indication. Also driving the Porsche was in the rookie test session was Mitch Evans, a former GP3 champion and GP2 race winner from New Zealand.