1989 Porsche 911 Carrera Convertible 2-door 3.2l on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

24 Hours of Le Mans live update part three

We tasked surfing journalist Rory Parker to watch this year's live stream of the 2016 24 Hours of Le Mans. What follows is an experiment to experience the world's greatest endurance race from the perspective of a motorsports novice. Parker lives in Hawaii and has an associates degree in dropping f-bombs. For Part One, click here. Part Two is here. Really hoped I'd be able to grab an hour or two of sleep before the sun rose over Le Mans. Dark dark dark, couldn't figure out what was going on. Commentators struggled at times as well. But I couldn't do it. Endurance racing is just too exciting. Grabs my attention with both fists. Screams, "watch these men DRIVE!" A neighbor invited me over for drinks. Told him, "Can't do it, gotta watch Le Mans!" Maybe not exactly. I'll admit, at times my attention wandered. I did a load of laundry. Ate some snacks. Half listened to the commentary. Threw a hump at my wife. I learned that Patrick Long, driving #88, is big brother to Kevin "Spanky" Long. Spanky's a bit of a legend in the skate world. Always weird how top notch talent can run in families like that. Kind of surprised I've never heard that before. Worked for a skate mag for a years, met Spanky a handful of times. Someone must've told me that he has an older brother who drives race cars. Dash cams at night are scary. High powered headlights in the P1s reach almost 300 meters. Cars outrun that distance easy. Seems like they're just steering into the black and hoping for the best. But that can't be the case. People'd be dropping dead let and right. Very amused by how the guys in GT are like, "Dude, stop flashing your fucking lights before you pass." But the LMP's are all, "Suck a dick! I do what I want." Top three stayed neck and neck nearly all night long. As the sun gets ready to creep back over the horizon the top three are separated by only eleven and a half seconds. Toyota 5 and 6, Porsche 2. Audi 8 is two laps behind Porsche, beleaguered 7 is dealing with constant trouble eleven laps from the front. GTE Pro sees Ferrari 82 in first, Ford 68 and 69 right behind. To win you've gotta drive perfect, build perfect. Fours cars retired so far. I'm beginning to appreciate the endurance aspect a little more fully. Only really considered the drivers at first. The mental and physical stress driving these cars at these speeds at length would inflict. But keeping the damn things running is the real deal. To win you've gotta drive perfect, build perfect.

Janis Joplin's psychedelic Porsche nets $1.76M at auction

Even though she famously asked the Lord for a Mercedes-Benz, Janis Joplin loved her 1964 Porsche 356C Cabriolet with its psychedelic mural called History of the Universe. The mind-bending droptop went for an amazing $1.76 million at a recent RM Sotheby's auction in New York City and shattered the original estimate of between $400,000 and $600,000 for the sale. Seven bidders in a fight over the trippy car helped push up the price, and this is now the most ever paid for a 356 at public auction. According to RM Sotheby's listing, Joplin bought the Porsche used in 1968 and quickly gave it to a roadie for her band Big Brother and the Holding Company to create the mural. He covered the entire exterior with a variety of motifs including a landscape across the passenger side, butterfly on the driver's door, a rainbow connecting two faces at the back, and an eye on the front. Joplin proudly drove the convertible regularly until her death at just 27 years old in 1970. After the singer's passing, Joplin's siblings eventually took control of the groovy Porsche but made the odd choice to repaint the car in the original Dolphin Gray. They eventually realized that was an awful idea, and two artists used photos to recreate the mural. The family then loaned the 356 to the Rock and Roll Hall of Fame in Cleveland, OH, in 1995, and this auction was the first time the convertible went up for sale since Joplin bought it. You can get a great look at all the psychedelic details in the gallery above. PSYCHEDELIC JANIS JOPLIN PORSCHE SHATTERS ESTIMATE, BRINGS RECORD $1.76 MILLION IN NEW YORK CITY NEW YORK (December 10, 2015) - Tonight at the RM Sotheby's 'Driven By Disruption' auction in New York City, The Janis Joplin 1964 Porsche 356 C 1600 SC Cabriolet sold for $1,760,000*, well over the pre-sale estimate of $400/600,000. Spurring a spirited bidding contest between collectors in the room and on the phones, seven bidders competed for the iconic daily driver of legendary rocker Janis Joplin. The outstanding sales price represents a new record for any Porsche 356 sold at public auction. Purchased by the Queen of Rock'n'Roll from a used car lot in 1968, Joplin engaged Dave Richards, a friend and roadie with her band, Big Brother and the Holding Company, to customize it with a psychedelic 'History of the Universe' mural, rendering it one of the first true 'art cars' and one of the most famous and important Porsches of all time.