1988 Porsche 911 Carrera G50 on 2040-cars

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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche Panamera S E-Hybrid gets $3,400 price cut in Canada

It's about $2,560 to you and me, pilgrim. Porsche is cutting the price of its Panamera S E-Hybrid by $3,400 for our neighbors to the north. In US dollars, that's a haircut of about $2,560. Of course, the premium SUV plug-in hybrid is no bargain, even in Canadian dollars. The sticker price now comes in at C$106,000 for the parallel plug-in hybrid. Granted, the car is a beast, and represents one heck of an effort for the German luxury-vehicle maker to hop aboard the green-car train, however little sales they derive from it. The model delivers 416 horsepower from its V6 gas-powered engine and electric motor. So while that's good for a fuel-economy rating (here in the States, at least) of 50 miles per gallon equivalent (MPGe), the car also has a top speed of 167 miles per hour. Think Montreal to Toronto in two hours and change, if the roads are empty. And not frozen. And have no speed limit. Stateside, the plug-in Panamera has been selling in pretty low volumes. The model, including the gas-powered version, moved about 4,200 units through the first 10 months of the year, or about 10 percent of Porsche's total. Through October, sales of the plug-in only were down 55 percent from a year earlier to just 358 units, so one shouldn't expect a flood of them to be sold because of the three-percent discount. Still, a price cut certainly beats a snowshoe to the head. Take a look at Porsche's press release below. Porsche Canada realigns pricing of its plug-in premium sports sedan 2016 Panamera S E-Hybrid now starts at $106,600 MISSISSAUGA, ON, Nov. 9, 2015 /CNW/ - Porsche Canada announced today that it had lowered the starting price of the Panamera S E-Hybrid for 2016 model year, effective immediately. The first plug-in hybrid vehicle in the luxury segment will now be offered starting at $106,600 – a reduction of $3,400 compared to the 2015 model year. This adjustment effectively brings the price in alignment with that of the Panamera S. Now, the Panamera S E-Hybrid represents an even more compelling choice in the segment, offering such quintessential Porsche traits as style, performance, quality, and impressive efficiency of its advanced powertrain. The hybrid tradition at Porsche extends back to the year 1899 and to the Lohner Porsche – the world's first vehicle to have a battery-powered electric drive as well as a combustion engine, which was designed and built by Ferdinand Porsche.

2014 Porsche Panamera S E-Hybrid

Porsche's Performance Plug-in Preamble
By the end of this year, Porsche will be producing as many plug-in vehicles (two) as mainstream automakers such as Toyota, Chevrolet and Honda. Before the 2015 918 Spyder hybrid supercar goes on sale in the US, though, it will be warming its customers up to the idea of a plug-in model with the 2014 Panamera S E-Hybrid. A step up from the previous Panamera S Hybrid, the new plug-in Panamera adds a more powerful and advanced electric drive system that pledges to deliver the performance expected of a Porsche with the added benefit of improved fuel economy and reduced emissions.
Going on sale in November, the Panamera S E-Hybrid is aimed at customers also considering the upcoming plug-in version Mercedes-Benz S-Class, but the car's dimensions and performance could make it a competitor for Tesla Model S customers. We headed to Germany at Porsche's invitation to see how well it performs, as well as check out the full range of newly refreshed Panamera models, which now numbers nine offerings - although we're still waiting for a production version of the gorgeous Sport Turismo wagon concept.