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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche reviving 718 name for new Boxster and Cayman

The next-generation Boxster and Cayman are coming next year, and when they launch, they'll have a new name: 718. There's historical significance there – in 1957, Porsche launched the 718 racecar with a mid-mounted, four-cylinder engine. And when the new Boxster and Cayman come to market, they'll be powered by a new turbocharged, flat-four engine, mounted amidships just like in the current cars. That powertrain isn't a surprise, but the name change certainly is. Officially, the cars will be called 718 Boxster and 718 Cayman, and Porsche says the two models "will share more similarities than ever before," both visually and mechanically. What's more, Porsche confirms the 718 Boxster will carry a higher price tag than the 718 Cayman, which is a switch from the company's current pricing strategy – right now, a base Cayman costs $500 more than a standard Boxster. Technical details haven't been confirmed yet, but an earlier report suggests the 2.0-liter flat-four will produce 240 horsepower in the base cars and 300 hp in the S models. GTS versions are tipped to produce as much as 370 hp from this same flat-four engine. Both 718 models will be unveiled throughout the course of 2016. Have a look below for Porsche's official statement. Related Video: Boxster and Cayman to be branded as 718 model range next yearPorsche's mid-engine sports cars to receive new name Atlanta, Georgia. The mid-engine sports cars from Dr. Ing. h.c. F. Porsche AG will be named 718 Boxster and 718 Cayman, respectively, when the models are introduced over the course of 2016. The 718 designation is a reference to the ground-breaking sports car Porsche introduced back in 1957, which achieved great success in a number of renowned car races. The 718 Boxster and 718 Cayman will share more similarities than ever before – both visually and technically. In the future, both will have equally powerful turbocharged flat-four cylinder engines. The Roadster will be positioned at a higher price level than the Coupe – as is the case with the 911 models. The 718 model range is driven by the four-cylinder concept and the history of distinguished Porsche sports cars. The latest example is the 919 Hybrid LMP1 race car, which is powered by a highly-efficient, turbocharged 2.0 liter four-cylinder engine.

Is Porsche planning a GT5?

A trademark application filed in Europe suggests Porsche could be planning a GT5 model to slot at the bottom of its track-focused sports car lineup. The German automaker's GT skunkworks division in Weissach earned its reputation with enthusiasts producing the GT3 and GT3 RS versions of the 911, and previously offered GT2 and even GT1 models as well (although the latter was a limited homologation special). It recently extended itself slightly downmarket with the launch of the Cayman GT4, but this trademark application – already reportedly accepted in Germany and currently being reviewed by the European office – suggests an even more accessible model could be on its way, Autocar reports. Just what form a GT5 would take, however, remains a mystery. The numerical progression would suggest that Porsche is planning a hardcore version of an even smaller sports car, if such a project ever got off the ground to slot in below the Boxster and Cayman. Given that the 911 has bred both GT2 and GT3 versions, Weissach could alternatively be planning an additional GT version of the Cayman, or planning a hardcore version of the Boxster. The prospect of a GT5 version of the Macan, Cayenne, or Panamera seems unlikely as the alphanumeric designation has never been applied to anything other than a two-door coupe, but then we never really know what the future will bring: Before 2002 Porsche had never done anything with more than two doors altogether. These designations are typically borrowed from their corresponding racing class, and of course there is no GT5 category. But then most of these racing classes have been amalgamated into GT3 anyway, unless Porsche is planning on using the name for its own entry-level spec racing series. But at this point we're just spitballing. It's just as likely that the company has simply filed the trademark application to keep its options open for the future. Related Video: