1981 Porsche 911 on 2040-cars

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Recharge Wrap-up: Porsche 911 hybrid possible, Ecocruise EVs coming soon

The next-generation Porsche 911 could use hybrid power, according to Porsche CEO Matthias Muller. "There is no reason against it and we will see if we have some reasons to do it," Muller says of the model due around 2018. He also suggests that hybrid technology could eventually make its way into all Porsche model lines, but that the Boxster and Cayman would first get four-cylinder versions. Muller cites carbon emissions and "sportiness" as reasons to use hybrid power, pointing to the 918 Spyder as a good example of both. Read more at Car Advice. A B-Class F-Cell from the Mercedes-Benz fleet has hit a benchmark of 300,000 kilometers (about 186,411 miles) in everyday use. The achievement won Daimler an "f-cell award" for hydrogen fuel cell technology and innovation. The 300+ fuel cell cars in the Daimler fleet have driven a collective 9 million-plus kilometers (more than 5.5 million miles). The information gathered from this testing is being used to improve development as the company looks toward expanding commercialization of fuel cell cars. "We have clearly demonstrated that the fuel cell electric drive is ready for the road," says Professor Herbert Kohler of Daimler. "The last hurdles we will overcome in intensive cross-industry and cross-border teamwork." Read more in the press release below. A company called Ecocruise has new EVs coming out soon. Along with electric scooters and service vehicles, Ecocruise develops street-legal neighborhood electric vehicles like the three-wheeled EZip-3, the four-wheeled EZip-4, and the fun looking Cruser Sport (see a prototype in the video below). The EVs are scheduled to go on sale in January of 2015, which is right around the corner. Ecocruise was started after the founder of Kasea Motorsports decided to switch to electric vehicles with the goal of offering providing affordable emissions-free driving. Learn more about Ecocruise and its vehicles at the company's website. The new EU Fuel Quality Directive (FQD) does little to discourage dirty fuels like tar sands and coal-to-liquid, says Transport & Environment (T&E). The FQD requires suppliers to reduce greenhouse gas intensity for transport fuel in the EU by six percent by 2020. The much-delayed FQD doesn't do as much as it could, though, say critics, and it doesn't label dirtier fuel sources as such despite the urging of scientists. T&E, an organization focused on cleaning up EU transport, blames Canada, the US and Big Oil.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche to offer next-gen 911 GT3 with a manual

Porsche may have offended some of the purists among its customer base when it rolled out the current 911 GT3 with only a dual-clutch transmission. But according to Car and Driver, the next GT3 will get a stick again. The development comes as the good folks at Zuffenhausen (and Weissach) attempt to balance the instant-shifting benefits of a DCT with the direct involvement of a conventional manual transmission. On the one hand, Porsche introduced a new seven-speed manual with the 991-generation model. On the other, it didn't offer that manual (or any manual for that matter) on the GT3 or even the more hardcore GT3 RS. In response to customer demand for a more back-to-basics approach, Porsche is preparing to introduce a new variant expected to be called the 911 R, with a manual, no turbos, and skinnier tires for a more linear driving experience. And the Cayman GT4 was launched only with a manual instead of a DCT. "The GT3 is full of systems that make sense on the track, but for the purist, there may be something lost," Porsche GT chief Andreas Preuninger told C/D. "It is our long-term goal to have the customer decide between the two approaches." In addition to the DCT, the current GT3 also features a four-wheel steering system. The shift (so to speak) back to a manual option in the next GT3 will undoubtedly come as a welcome development for those purists offended by the DCT-only option – to say nothing of Porsche's movement towards SUVs, diesels, and hybrids. That manual option may not, however, offer all seven forward cogs available in the stick-shift Carrera. One way or another, though, we don't doubt that most customers would still go for the dual-clutch option over the single on they can actuate themselves. Related Video: