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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche clinches 2015 FIA World Endurance Championship

There's still another round to go in the 2015 FIA World Endurance Championship. But regardless of what happens in Bahrain later this month, Porsche has already laid claim to the manufacturers' title for this year. That's how far ahead it is of the competition. The championship was sealed this weekend when the Porsche 919 Hybrid driven by Timo Bernhard, Mark Webber, and Brendon Hartley crossed the finish line at the 6 Hours of Shanghai in first place. That marked not only the fourth straight win for the trio, but the fourth one-two finish for Porsche and the fifth straight victory this season. That's pretty remarkable when you consider that Porsche only arrived in the series last year, and only serves to further sweeten the win it took at Le Mans this past June. This marks the first time since entering WEC that Porsche has taken the championship, which was claimed last year by Toyota and in the previous two years since the revival of the series by Audi. However Porsche, of course, is no stranger to the winner's circle in endurance racing, having taken 12 previous championships between 1964 and 1986. The victory in Shanghai also puts Bernhard, Webber, and Hartley in prime position to secure the drivers' championship. The trio currently sits in the lead ahead of Audi's Andre Lotterer, Marcel Fassler, and Benoit Treluyer. This despite the Porsche trio having failed to make the finish line in the opening round at Silverstone. Related Video: FIA World Endurance Championship (WEC), LMP1, Round 7, Shanghai (CN), Race Porsche secures World Championship title by another one-two win Stuttgart. By taking the fifth victory in a row Porsche has made itself a World Champion in Shanghai. One race before the season's finale no one can take away the constructors' title in the FIA World Endurance Championship (WEC) from the young team from Weissach. In China the winning drivers were Timo Bernhard (DE), Brendon Hartley (NZ) and Mark Webber (AU) in a six-hour race of which two thirds were held on a wet track. The sister car of Romain Dumas (FR), Neel Jani (CH) and Marc Lieb (DE) finished second and hence the season's fourth one-two victory for the Porsche team. Porsche has won the title with 308 points ahead of Audi (238) and Toyota (137). For Porsche it is the 13th constructors' World Championship title in endurance racing and the first since 1986. Between 1964 and 1986 Porsche took twelve constructors' titles in the then Sports Car World Championship.

Remembering Porsche's illustrious Le Mans history

Not only does this weekend mark the running of the 82nd 24 Hours of Le Mans, it will also see the return of one of the race's most venerable brands to the top tiers of endurance racing. Porsche will campaign its first top-flight car since the 1998 911 GT1-98, the 919 Hybrid, at this weekend's race, in the hopes of knocking off its corporate rival, the dominant Audi team.
To understand just what a win for the 919 would mean, though, you need to look back on the intrinsic connection between the Circuit de la Sarthe and Porsche. It's a history that spans decades, dating back to the team's first win in 1970.
XCar has a great video on that history. At 25 minutes, it's a bit on the long side. Then again it is the Friday before Le Mans. Take a look below for the video.