1975 Porsche 911s Targa - Rare Color Combination on 2040-cars

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Luftgekuhlt is an incredible car show for air-cooled Porsches

Air-cooled Porsches: Three lousy words and four lousy syllables. String them together and you get an expensive, emotive cocktail. If you've always wanted to own one, you know that truth, as prices of vintage 356s, 911s, and even 914s have risen steadily and then recently, skyrocketed. That change in the economics of cars once considered workhorses has altered the zeitgeist around what Porsche means to different generations of fans. Back in the day, Porsche didn't strive to be as expensive or as untouchable as Ferrari's metal. As a result, you typically find Porsche owners able — and willing — to twist wrenches on their machines. For one thing, air-cooled cars from Zuffenhausen were relatively easy to maintain and drive in all four seasons. They weren't show ponies. But when cars become collectibles, the scene around them changes, and Porsche FIA World Endurance Championship racer Patrick Long and his longtime pal, designer Howie Idelson, were, as Long put it, sick of meets "at golf courses where you have to worry if your shoes match your pants." Long mixes fine in that world. He's the only American on Porsche's factory team and he's won in everything from ALMS to GT to Baja. That tends to put your loafers at plenty of tony cocktail parties. But Long and Idelson, both SoCal natives who met as kids racing karts, wanted to make something of the air-cooled Porsche car culture, not of the collecting culture. Hence the birth, less than three years ago, of Luftgeku hlt. "It's literally 'air-cooled' in German but has that nerdish, Instagram picture-trading offshoot of a kind of Porsche cult," Long says, noting he's less interested in defining the brand that now sells t-shirts and posters and more interested in keeping things loose. View 63 Photos "We had cars with original paint from guys who work their hands 'til they're bloody and we had 200 of the most collectible cars." As such, he was still floored by the recently convened Luftgekuhlt 3, the third party he and Idelson have put on and by far the largest. It was held in the shadow of the L.A. skyline at the headquarters of Modernica furniture. More than 400 air-cooled Porsches and their owners convened. The location was no afterthought. "We wanted people to come for the cars and then be blown away by the venue: It has to be interesting. It has to attract different kinds of people." To spur that, Long doesn't adhere to the strict fealty of precision that's a default at most collector rallies.

Listen to the Porsche Macan's exhaust note ahead of its LA debut

As if we need further proof that the Porsche Macan won't just be another small CUV, it'll be a small Porsche CUV, the German automaker has released a video of the vehicle's raucous exhaust note. In short, the Macan will sport a far racier soundtrack than most of its competitors.
The raspy sound coming from one of the Macan's two turbocharged V6 engines sounds great (the video isn't clear as to whether we're listening to the base 3.0-liter or the Turbo model's 3.6-liter engine), and it's accompanied by a nice crackle on overrun. It isn't like a 911 or other flat-six model, but it is more or less what we expect a Porsche to sound like. We'll have all the details on the newest member of the Porsche lineup when it debuts later this month at the 2013 Los Angeles Auto Show. Scroll down for an official press release from Porsche, as well as the video of the Macan, and be sure to turn your speakers up.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.