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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

An assortment of emblematic supercars is headed to auction

Auction house RM Sotheby's is giving enthusiasts the chance to bid on the supercars that they had posters of when they were kids. It's organizing a live sale in Miami, Florida, in December 2022 that's limited to 60 high-end models built between the 1970s and the 2010s. The oldest car in the catalog is a V12-powered 1974 Jaguar E-Type, though keep in mind that only 20 of the 60 available slots have been filled so far. At the other end of the spectrum, the newest model is currently a 2014 BMW M5. If your automotive tastes are firmly anchored in the 1980s, there's a wide selection of cars to choose from such as a 1989 Lamborghini Countach 25th Anniversary Edition and a 1987 Porsche 911 Turbo with a flat-nose conversion. If your heart belongs in the 1990s, RM's sale includes a 1990 Lamborghini LM 002, a 1995 Ferrari 512 M, and a 1996 Porsche 911 Turbo. Bentley models and a 2008 Mercedes-Benz SLR are among the newer classics. Carmakers weren't alone in pursuing speed, style, and extravagance in the 1980s; tuners fought hard for a piece of the pie as well, and RM's sale reflects that. Collectors will get the rare opportunity to bid on a number of pre-merger AMG models like a 1982 Mercedes-Benz 500SL 5.0 (R107), a 1987 Mercedes-Benz 560SEC 6.0 (C126) with a wide-body kit, and a 1989 Mercedes-Benz 560SEL 6.0 (W126). BMW-based Alpina models are well represented, too: RM accepted a pair of 6 Series-based 1987 B7 coupes and a 3 Series-based B6 2.8.  There are several slots left so it's not too late to submit your car. If you're a buyer, plan on being in Miami on December 9 and 10, 2022. We suggest clearing up space in your garage first: every car is offered with no reserve, so the selling price will be the highest bid. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery RM Sotheby's supercar sale in Miami View 44 Photos Ferrari Jaguar Mercedes-Benz Porsche Auctions Luxury Supercars Classics

Porsche updates Macan range to match new GTS

Porsche just rolled out the new Macan GTS, packing a number of enhancements and updates. But while some of those revisions remain limited to that specific model, others are being shared across the Macan range. Chief among the updates to the Macan is the new Porsche Communication System, which was introduced on the latest 911 variants, then on the Macan GTS, and now on the rest of the small crossover lineup. The system centers around a seven-inch touchscreen display and integrates onboard wifi, Bluetooth and smartphone connectivity, and a new 3D navigation interface. The revised Macan can also be had with full dynamic LED headlights instead of the bi-xenon units. Finally, Porsche is also offering some new accessories for the Macan Turbo, including new interior and exterior packages, as pictured in the gallery above. There are new 21-inch wheels, trim pieces, and smoked rear lights for the outside, and Alcantara trim and other special touches for the cabin as well. The updates and packages are being rolled out initially in Porsche's home market, but should be arriving Stateside as well in due course. Exclusive exterior and interior packages for the Macan Turbo More functionality and individuality for the Porsche Macan Stuttgart. Porsche is significantly upgrading the Macan. To coincide with the world premiere of the Macan GTS at the Tokyo Motor Show 2015, the new model year of the compact SUV is also receiving enhanced infotainment and comfort features. The new Porsche Communication Management (PCM) now comes in the Macan as well. Just a short while ago, the system celebrated its debut in the 911. Highlights are real-time route navigation, simplified operation and an integrated Wi-Fi hotspot. Porsche is also offering new full-LED headlights as an option for all models of the sporty SUV. Greater comfort and functionality are augmented by a bonus in sportiness. A re-engineered steering controller provides a more direct handling experience and improved contact with the road. Extended exterior and interior packages are available as options exclusively for the Macan Turbo. Now customers can introduce even more individual styling to their vehicle. The new PCM generation: easier operation and improved connectivity The centrepiece of the infotainment system that comes as standard in all Macan models is the new, high-resolution seven-inch touchscreen. The redesigned user interface employs intuitive operation, similar to that of a smartphone.