1974 Porsche 911 Carrera Sunroof Coupe 2.7 Ltr. -- 69k Original Miles -- on 2040-cars

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Porsche celebrates Le Mans return with Martini edition 911

If we've said it once, we've said it a hundred times - but we'll gladly say it again: there are few racing liveries as iconic as Martini. And while those stripes have adorned countless Lancia and Ford rally cars, grand prix racers (like the latest Williams) and even speedboats, they remain inexorably tied to Porsche. Fortunately that point is not lost on Porsche itself, which has lately put them on its own 918 Spyder, race-spec 911 and all manner of merchandise. And this is the latest.
To celebrate its return to Le Mans this year, Porsche Exclusive is offering this special Martini Racing Edition. It's based on the 911 Carrera S, which means the more potent 3.8-liter flat six with 400 horsepower, but upgrades, as you might have guessed, with a whole mess of Martini Racing stripes and logos, along with the Aerokit Cup front and rear spoilers. The badges and stripes abound inside as well, where you'll also find such optional extras as the Porsche Communication Management system, Bose audio and black leather electric sport seats.
Porsche is offering the 911 Carrera S Martini Racing Edition in either white or black, but unfortunately not in our market - just in Europe, China and Latin America. Those who miss out will (in certain markets anyway) be able to order the decal set separately though. Feel free to read more in the press release below.

Cars selling highest above MSRP and lowest below MSRP

Automakers have returned to offering incentives and promoting new vehicles after a few years of tight inventory and elevated prices. Despite that, prices are still higher than they should be, as a new iSeeCars study found that the average new car is priced above MSRP, though they’re slightly less painful than they were a year ago. iSeeCars found that the average new car price has been marked up to 7.2 percent above MSRP, down from 8.9 percent a year ago. Interestingly, the five most overpriced cars came from two premium brands, while four of the five priced the lowest below MSRP were EVs. New cars selling highest above MSRP Mini Hardtop: 25.5% above MSRP Porsche Taycan Sedan: 23.1% Porsche Cayenne: 21.9% Porsche Macan: 21.3% Porsche Taycan Wagon: 20.9% Cadillac CT5-V: 20% Porsche 718 Boxster: 19.9% Toyota Corolla Cross Hybrid: 19.4% BMW X3 M: 19.4% Cadillac CT4-V: 19.3% Porsche, Mini, and Genesis were the three most overpriced brands overall, with Buick, Acura, and Infiniti landing as the lowest-priced brands. Electric vehicles dominated the list of the 10 most-discounted vehicles: New cars selling lowest below MSRP Hyundai Kona Electric: -4.6% VW ID.4: -3.6% Ford F-150 Hybrid: -3.3% Kia EV6: -2.5% Hyundai Ioniq 6: -2.4% Nissan Maxima: -2.2% Chrysler Pacifica PHEV: -2% Nissan Ariya: -1.9% Hyundai Ioniq 5: -1.9% VW Arteon: -1.8% Those numbers align with what we saw in the market last year, as EV sales grew, but far slower than many had hoped. iSeeCars executive analyst Karl Brauer said. (For a sense of that, you can look back at our coverage of most marked-up cars and most discounted cars from 2023.) “The market appears to have reached a saturation point for electric vehicles," Brauer said, "with both prices and sales struggling compared to a year ago. The high cost of full-size trucks and SUVs, along with the cost of fueling them in the face of inflation and reduced consumer spending power, has dampened demand for these notoriously pricey vehicles.”

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.