1974 Porsche 911 on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

2017 Porsche 911 Turbo First Drive [w/video]

Remember when turbos were a big fat middle finger to the naturally aspirated status quo? The horsepower renaissance has seen the forced induction phenomenon go from badass add-on (Turbo 'Vette!) to battle cry for efficiency (Kia Optima Turbo). From econoboxes to high-end holdovers like Ferrari and Aston Martin, everybody's doing the turbo shuffle. But what does that mean for the gang from Stuttgart – and more importantly, the top-of-the-line 911 that has called itself Turbo since the mid-1970s? I spent a day in the 2017 Porsche 911 Turbo and Turbo S to find out. Now is a particularly fitting time to evaluate the latest iteration of the venerable Porsche 911 Turbo. Our scrutiny comes at a moment when standard-issue Boxsters, Caymans, and Carreras have finally adopted turbocharged platforms. The Turbo S has a top speed of 205 mph, marking the first time the model has crested the 200-mph barrier. Spoiler alert: Rather than radically transforming its long-evolved essence, the 2017 Porsche 911 Turbo has made incremental changes that makes it, well, more Turbo than ever. Horsepower for the Turbo and Turbo S climbs 20 each, to 540 and 580, respectively; 0-60 times drop to a scant 2.9 and 2.8 seconds, and these top dogs now have terminal velocities of 198 and 205 miles per hour, marking the first time the model has crested the 200-mph barrier. The forced-induction flagships have different engine hardware, another first for the lineup, with the S gaining larger turbo impellers and housings. A revised differential enhances the precision of power transfer, while the PDK dual-clutch transmission (the only gearbox available) gains a centrifugal pendulum for smoothness. The dynamic engine mounts now work harder for crisper response, and the variable damping rates have been extended at both ends for a wider range of settings. If you're a fan of hanging the tail out, you'll be pleased to know that a new Sport mode enables greater yaw angles. And if you dig indiscreet bursts of acceleration, there's now a Dynamic Boost function that preps the drivetrain for a little extra oomph by dropping down a gear and holding the throttle open to maintain turbo pressure, increasing torque from 487 to 523 pound-feet, and from 516 to 553 lb-ft in the S. Standard equipment now includes a Sport Chrono Package, camera-equipped parking sensor, and the Porsche Dynamic Light System. Engine flexibility is outstanding, allowing peak torque to start at only 2,250 rpm.

Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.