Porsche 356c on 2040-cars

Auto blog

Cars selling highest above MSRP and lowest below MSRP

Automakers have returned to offering incentives and promoting new vehicles after a few years of tight inventory and elevated prices. Despite that, prices are still higher than they should be, as a new iSeeCars study found that the average new car is priced above MSRP, though they’re slightly less painful than they were a year ago. iSeeCars found that the average new car price has been marked up to 7.2 percent above MSRP, down from 8.9 percent a year ago. Interestingly, the five most overpriced cars came from two premium brands, while four of the five priced the lowest below MSRP were EVs. New cars selling highest above MSRP Mini Hardtop: 25.5% above MSRP Porsche Taycan Sedan: 23.1% Porsche Cayenne: 21.9% Porsche Macan: 21.3% Porsche Taycan Wagon: 20.9% Cadillac CT5-V: 20% Porsche 718 Boxster: 19.9% Toyota Corolla Cross Hybrid: 19.4% BMW X3 M: 19.4% Cadillac CT4-V: 19.3% Porsche, Mini, and Genesis were the three most overpriced brands overall, with Buick, Acura, and Infiniti landing as the lowest-priced brands. Electric vehicles dominated the list of the 10 most-discounted vehicles: New cars selling lowest below MSRP Hyundai Kona Electric: -4.6% VW ID.4: -3.6% Ford F-150 Hybrid: -3.3% Kia EV6: -2.5% Hyundai Ioniq 6: -2.4% Nissan Maxima: -2.2% Chrysler Pacifica PHEV: -2% Nissan Ariya: -1.9% Hyundai Ioniq 5: -1.9% VW Arteon: -1.8% Those numbers align with what we saw in the market last year, as EV sales grew, but far slower than many had hoped. iSeeCars executive analyst Karl Brauer said. (For a sense of that, you can look back at our coverage of most marked-up cars and most discounted cars from 2023.) “The market appears to have reached a saturation point for electric vehicles," Brauer said, "with both prices and sales struggling compared to a year ago. The high cost of full-size trucks and SUVs, along with the cost of fueling them in the face of inflation and reduced consumer spending power, has dampened demand for these notoriously pricey vehicles.”

Porsche planning more plug-ins

Which automaker offers the most plug-in models in the industry? The answer may surprise you, because it's not Toyota, it's not Renault or Nissan or any other automaker that might spring to mind. The answer is Porsche, which already offers the Cayenne and Panamera in plug-in hybrid spec in addition to the 918 Spyder. And it could offer more in the near future. Speaking with Automotive News, Porsche's global sales and marketing chief Bernhard Maier spoke of the importance of plug-in range-extended models to the company's future plans. The 55-year-old executive, who endeavors to make his 56-mile round-trip daily commute from home to the company's headquarters in Stuttgart entirely emissions free, indicated that his company only plans to offer more plug-in models. Previous reports indicated that E-Hybrid powertrain in the Cayenne and Panamera wouldn't fit in the Macan, and that no such plans were in store for the Boxster, Cayman or 911. But when asked what Porsche had in store for the future, Maier replied: "We have a lot of ideas, but we have not approved them for production yet. The 918 Spyder shows that Porsche has the capability to produce very convincing hybrid sports cars." While clearly guarded, Maier's answer points to a future of more plug-in hybrid models from the storied German marque. All that remains to be seen is whether that will come in the form of a Boxster, Cayman, Macan or another new model altogether, like the rumored mini-Panamera dubbed Pajun or a mid-engined V8 supercar.

This Porsche 356 family keeps it outlaw

Rod Emory was the founder of Emory Motorsports in Burbank, CA, and the scion to a family tradition of building "outlaw" Porsches that are almost as cool as the cars themselves. The lovingly modified Porsche 356s are lovely artifacts, and their story, along with the story of their builders, is pitch-perfect for the Petrolicious oeuvre of beloved classics.
Tune in for the history lesson, and then stick around for the car candy.