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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche's new twin-turbo V8 will power Audis

Porsche unveiled a new twin-turbo V8 engine at the 37th International Vienna Motor Symposium yesterday. According to a report from Car and Driver, the engine will see use in future V8 applications across the VW Group and could find its way into various Audis, Bentleys, and even the Lamborghini Urus. We expect to see it first in the 2017 Porsche Panamera. The engine makes 549 horsepower and 567 pound-feet of torque, or 21 hp less than the 4.8-liter twin-turbo V8 in the Panamera Turbo S. Welcome to the brave new world in which Porsche is a more-integrated part of the VW group. While the new engine puts out impressive numbers, it likely means that the Porsche-exclusive 4.8-liter is headed for the history books. Component sharing is nothing new - Porsche already uses other VW Group engines in its lineup - but it means the flat-four and flat-six engines in the 718 Boxster/Cayman and 911 will be the only unique powerplants remaining in the Stuttgart automaker's offerings. According to C/D, the new engine features cylinder deactivation and is optimized for future hybrid applications. It also consumes 30 percent less fuel than its predecessor, and will mate to both an 8-speed automatic and ZF's dual-clutch 8-speed. Along with the next Panamera, Porsche is also likely to use this engine in the Cayenne. A representative of Porsche North America was unable to provide any official information to Autoblog. If you're hungry for more details, click through to C/D's website. Related Video: News Source: Car and Driver, 37th International Vienna Motor Symposium Porsche Luxury Performance

Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.