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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Crash sends race car driver sliding into first place

A Belgian race car driver won an unexpected victory at the 2016 FIA GT World Cup race last weekend when he slid to victory on the roof of his car. According to Motorsport.com, this year's FIA GT World Cup race at the Macau Guia race track in Macau was more accident prone than usual. The race had already been delayed by one crash earlier in the day when Belgian driver Laurens Vanthoor went into Mandarin Bend too hot chasing Porsche driver Earl Bamber, to whom Vanthoor had just lost his lead. Vanthoor's Audi clipped a wall at about 155 miles per hour causing his car to flipped on to its roof and continued down the straightaway at speed. Thankfully, despite the speed and violence of the crash, Vanthoor escaped mostly unscathed. Officials immediately red-flagged the race and, because of delays caused by the earlier crash, the race was called. Since the race was canceled, officials performed a countback on the previous lap's results and declared Vanthoor the winner despite the fact that he finished upside down. In the aftermath, a shaken Vanthoor questioned whether or not he deserved to win. "I don't really know if I deserved it in a way, as I crashed and made a mistake and I am still a winner – which is very awkward," Vanthoor told Motorsport. "But I don't really know what to say. It would have been a better show for everybody without the crash and a better victory, but I don't know what to think about it." Related Video: News Source: Motorsport.com Auto News Weird Car News Audi Porsche fia macau red flag

J.D. Power study identifies top seats for your tush

File under News your fanny can use: The seating systems in the Ford Escape and Edge, the Audi A3, Chevrolet Cruze, Kia Cadenza, Porsche Cayenne and Toyota Tundra received top marks in a new J.D. Power study on seating and seat belt quality and satisfaction. The J.D. Power 2017 Seat Quality and Satisfaction Study asked more than 77,000 new owners and lessees of 2017 model-year cars and light trucks to rate their vehicle's seats and seat belts within the first 90 days of taking ownership. The survey is broken up into seven vehicle segments and scored on total seat problems per 100 within each segment, with awards presented to the seating system supplier. Canadian auto supplier Magna won three of seven first-place awards for its seating systems in the A3, Escape and Edge. Ireland-based Adient got top marks for its seats in the Cadenza and Cayenne. Lear Corp. won for the Cruze, and Avanzar Interior Technologies scored highest for seats in the Tundra. J.D. Power says its study is intended for automakers and suppliers with quality and satisfaction information to be used in developing and marketing seating systems. "But the results are just as interesting to a consumer audience," the company says. "After all, some drivers spend a considerable amount of time behind the wheel, and it's helpful to know which vehicles offer the most comfortable seats for those long commutes." Ain't that the truth. Ford was the only automaker whose seat systems, both manufactured by Magna, received top honors in two segments: the Escape for mass-market compact SUV and the Edge for mass-market midsize/large SUV. J.D. Power says it used 22 attributes to measure seat quality, three measures of seat belt quality and 12 to measure satisfaction. Awards were presented to the seating suppliers. Related Video: Image Credit: Audi Auto News Design/Style Audi Chevrolet Ford Kia Porsche Toyota Safety JD Power seats