1964 Porsche 356 C Coupe Project on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Janis Joplin's psychedelic Porsche nets $1.76M at auction

Even though she famously asked the Lord for a Mercedes-Benz, Janis Joplin loved her 1964 Porsche 356C Cabriolet with its psychedelic mural called History of the Universe. The mind-bending droptop went for an amazing $1.76 million at a recent RM Sotheby's auction in New York City and shattered the original estimate of between $400,000 and $600,000 for the sale. Seven bidders in a fight over the trippy car helped push up the price, and this is now the most ever paid for a 356 at public auction. According to RM Sotheby's listing, Joplin bought the Porsche used in 1968 and quickly gave it to a roadie for her band Big Brother and the Holding Company to create the mural. He covered the entire exterior with a variety of motifs including a landscape across the passenger side, butterfly on the driver's door, a rainbow connecting two faces at the back, and an eye on the front. Joplin proudly drove the convertible regularly until her death at just 27 years old in 1970. After the singer's passing, Joplin's siblings eventually took control of the groovy Porsche but made the odd choice to repaint the car in the original Dolphin Gray. They eventually realized that was an awful idea, and two artists used photos to recreate the mural. The family then loaned the 356 to the Rock and Roll Hall of Fame in Cleveland, OH, in 1995, and this auction was the first time the convertible went up for sale since Joplin bought it. You can get a great look at all the psychedelic details in the gallery above. PSYCHEDELIC JANIS JOPLIN PORSCHE SHATTERS ESTIMATE, BRINGS RECORD $1.76 MILLION IN NEW YORK CITY NEW YORK (December 10, 2015) - Tonight at the RM Sotheby's 'Driven By Disruption' auction in New York City, The Janis Joplin 1964 Porsche 356 C 1600 SC Cabriolet sold for $1,760,000*, well over the pre-sale estimate of $400/600,000. Spurring a spirited bidding contest between collectors in the room and on the phones, seven bidders competed for the iconic daily driver of legendary rocker Janis Joplin. The outstanding sales price represents a new record for any Porsche 356 sold at public auction. Purchased by the Queen of Rock'n'Roll from a used car lot in 1968, Joplin engaged Dave Richards, a friend and roadie with her band, Big Brother and the Holding Company, to customize it with a psychedelic 'History of the Universe' mural, rendering it one of the first true 'art cars' and one of the most famous and important Porsches of all time.

If your TV rats you out, what about your car?

Vizio, the TV manufacturer, recently had to pay a $2.2-million fine to the FTC recently because it was discovered that its sets were collecting data about viewers' watching habits and then using the information for its own benefit. Last year, it was revealed the Samsung smart TVs were busy listening to what was being said, even if the conversations in question had absolutely nothing with switching the channel away from the Matt LeBlanc Top Gear. Nowadays, auto manufacturers seem to be tripping over each other pointing out that they offer Apple CarPlay and Google Android Auto. And more recent phenomenon are announcements—from companies including Ford and Hyundai—that they are offering Amazon Alexa capabilities. You talk. It listens. In late January, General Motors said it is releasing a next-generation infotainment software development kit (NGI SDK) to software developers to write apps for GM cars. The NGI SDK includes native Application Program Interfaces (APIs) that allow access to expected things - like oil life and tire pressure and whether lightbulbs are burned out - but unexpected things, as well. Like the presence of passengers in the vehicle. When your TV set is ratting you out, isn't it likely that your car will? In making the announcement of the NGI SDK, GM pointed out that it has the largest connected fleet on the road, some 12-million vehicles. The company also noted: "From 2015 to 2016, GM has seen data usage by customers increase nearly 200 percent. Mobile app use for GM vehicles also hit an all-time high in 2016, with more than 225 million interactions." Is it not plausible that they know more those interactions than simply the number of them? GM's privacy agreement is like most privacy policies, which boils down to: You use it (the device, software, etc.), you potentially give up a portion of your privacy. While on the subject of apps, coincident with this year's CES, Subaru announced that it has added eight cloud-based apps to the STARLINK multimedia system in the 2017 Impreza. Some are familiar, like Yelp. Some are a bit narrow in focus, like eBird, which was developed by the Cornell Lab of Ornithology for birdwatchers. And one ought to give a bit of pause: RightTrack. According to Subaru, "RightTrack Test Drive from Liberty Mutual Insurance monitors driving habits and provides customers with tips on driving safer to help lower their insurance rates and improve their safe driving skills." Or said more simply: You drive. It watches.