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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche 918 Spyder officially priced from $845K, Weissach package $84K more

Porsche has released official pricing for its entire lineup of 2013 models, which just happens to include the upcoming 918 Spyder hybrid supercar. The 795-horsepower advanced-technology-lab-on-wheels is now officially confirmed to have a starting price of $845,000 in the US, which is the exact amount we were told earlier when we had the opportunity to ride shotgun in some 918 Spyder pre-production test vehicles.
What we didn't know at the time was the cost of the Weissach trim package, which is a high-performance upgrade to the standard vehicle that includes the deletion of some interior amenities and addition of lighter-weight carbon fiber appointments, magnesium wheels, flame-resistant upholstery, racing belts and aerodynamic aids - it's meant for track-going folk who intend to use their 918 Spyders as God, country and manufacturer intended.
All told, the Weissach package should drop the 918 Spyder's curb weight by some 80 pounds, while also lightening your wallet of an additional $84,000 - the car's MSRP with the Weissach package is $929,000. These prices don't, however, include destination charges, which, for something like the very limited edition 918 Spyder (only 918 will be made), could very well cost considerably more than your average Porsche.

Porsche sells final 918 Spyder amidst excellent year of sales

2014 has been a banner year for Porsche, as the company has moved over 169,000 units through November, an increase of around 12,000 units over the same period in 2013. During last month alone, the company's sales saw a year-over-year jump of 25 percent. The European market, meanwhile, saw an 18-percent jump in sales, while its North American efforts have jumped 13 percent. "This strong November is evidence that our strategy is working extremely well," Porsche board member Bernhard Maier said in the accompanying statement. "It also confirms our commitment to taking advantage of every opportunity presented in the global markets." Those notable sales gains aside, this latest sales report comes with some bad news for the overwhelming majority of Porsche fans – the last 918 Spyder has been sold. All 297 cars have been spoken for, with US deliveries set to begin soon. According to Porsche, there are currently around 100 Spyder owners spread across Germany and China. Porsche exceeds previous year's sales by November Last unit of the 918 Spyder sold Atlanta. Porsche AG increased global deliveries to customers from January to November this year to more than 169,000 vehicles, already exceeding the overall total for 2013 of 162,145 new vehicles. This represented a growth of 15 percent over the same period last year (January to November 2013: 147,290 vehicles). In the month of November, Porsche delivered 17,700 vehicles – an increase of one quarter over the same month last year. "This strong November is evidence that our strategy is working extremely well," said Bernhard Maier, Member of the Executive Board – Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. "It also confirms our commitment to taking advantage of every opportunity presented in the global markets." In Europe, Porsche delivered 54,500 vehicles from January to November 2014 – an increase of 18 percent over the previous year, with the domestic German market accounting for 22,200 of the sales. The American region also showed a significant 13 percent increase over last year with a total of 51,600 deliveries. In addition, November announced the finality of sales for the 918 Spyder hybrid super sports car. With a limited run of 918 units, the majority of the cars – 297 – will be shipped from the Zuffenhausen manufactory to buyers in the USA. In both Germany and China there are already around 100 proud new owners who have taken delivery of the super sports car.