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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

1985 Porsche 911 rally-style classic to be auctioned for good cause

Porsches are supposed to inhabit race tracks, winding roads, and wide, flashy boulevards, right? Not all of them. Take this 1985 911 Carrera, which was has been converted into a rally-style toy that we'd love to sample on a dusty, tree-lined section of dirt. Nicknamed #Luftauto, this lovely 911 is being auctioned off by RM Sothebys during Luftgekuhlt, an event dedicated to air-cooled Porsches and put together in part by Porsche racer Patrick Long. The car has been extensively modified, both aesthetically and in terms of outright performance. We're digging the 15-inch Braid wheels, custom rally lights, and an Auto Foreign Services roof rack on the exterior. The cabin gets a custom rollbar, but it's the driver interfaces we're really drooling over – there's an OMP steering wheel and a CNC-milled shift knob made of walnut and maple, while driver and passenger will be kept in their fancy Recaro seats by Schroth Rallye harnesses. The limited tweaks to the numbers-matching, 3.2-liter flat-six – the headers and exhaust have been swapped with SSi units – do wonders for the Porsche's already impressive soundtrack. The engine isn't a new unit, of course, but it's fresh off a major round of service. There are ample suspension mods, too, with a custom-designed KW setup and long-travel dampers. A cool car being put up for auction is exciting enough, but the profits from #Luftauto are going to something even cooler – cancer research. In particular, the money made will be donated to the Autumn Leaves Project, a charity that's dedicated to battling pancreatic cancer. For those not familiar, pancreatic cancer is one of the most despised, merciless forms of cancer around, infamous for its ability to remain undetected until it's far too late to combat. It's a truly hateful disease. You can check out #Luftauto in action in the video up top. It crosses the block on April 10 in Los Angeles. Additional details can be found at the Luftgekuhlt website. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.