1972 Pontiac Gto V-8 400 on 2040-cars

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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Rent the 1967 Pontiac GTO from the XxX films now on Turo

The process of renting a car usually ranges from mildly annoying to "I'm calling corporate to get you fired." Plainly, it sucks, but sometimes you're left with no alternative. Turo, a peer-to-peer carsharing network, has created what's essentially the AirBnB for cars. Like AirBnB, the quality and variety of the rides varies based on location. If you're in Tucson, Ariz., in the next week, go check out this 1967 Pontiac GTO convertible before the release of XxX: The Return of Xander Cage. Promotions and marketing aside, this is still the opportunity to drive one of the original muscle cars. It's not clear if this is an original GTO or a Pontiac Tempest that was converted, but does it really matter? Old cars never drive as well as you hope, so, as long as it looks and sounds awesome, who cares? The owner listed on Turo is Xander C., Vin Diesel's character from the XxX franchise. This is the car that was used in the original 2002 film, and from the photos it appears to be in better shape than many other movie cars. The exterior is mostly stock, with some slight modifications to the lighting, wheels, exhaust, and trim, with the addition of a funky looking hood scoop that the listing claims shoots flames. It's not clear if it functions as an actual intake because there aren't any notes about what rests under the hood. The listing does ask for premium fuel, so more than likely it's some variation of a high-compression V8. Inside, the dashboard looks like someone raided the AutoZone accessory aisle. There are gauges, dials, toggle switches, and readouts galore. The listing also claims the Goat is packing a rocket launcher and a weapons stash under the seat. $999 per day isn't cheap, but it's less than you'd pay for a day with one of the rent-an-exotic shops you see in Los Angeles or New York. If you're not in Tucson or the price is a little too steep, Turo has what it's dubbed the Adrenaline Collection. The name may be hyperbole, but the lineup of cars is actually really solid. A quick glance reveals a 2015 Lamborghini Huracan, 2001 Ferrari 360 Spider, and a 1969 Jaguar E-Type. The car list keeps expanding, so if this proves popular, look for more cool stuff in the future. Related Video: News Source: Turo Read This TV/Movies Pontiac Performance Classics

Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.