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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

This massive 'Knight Rider' KITT model costs over $1,400

A new model of the famed Pontiac Firebird from the 1980s TV show Knight Rider is here, and it's massive. The shadowy flight into the dangerous world of this subscription-based kit by DeAgostini will result in a car that measures nearly two feet long, cost more than $1,400, and take you over two years to complete. For years, subscription-based model kits have been a tradition for hobbyists in Europe and Asia. Should you sign on, each week you'll receive a package in the mail that includes a few parts for the model and some literature on the subject. Usually there are additional collectibles and accessories, like a display case. The DeAgostini KITT kit, for example, begins with the hood for the first issue. The asymmetric bulged and scooped body panel comes with a several smaller body pieces and a small screwdriver. Issue two comes with the front fascia, KITT's red scanner light, and three of the six driving lights. Issue three gives you a tire, wheel and brake components for one of the four corners. And so it goes. When all is said and done, you'll receive 110 such packages over a span of so many weeks. In other words it'll take two years and one-and-a-half months to complete the black, 1:8 scale Pontiac. There are some discounted prices for the first few issues to get you hooked, but once you get settled in the regular price for each issue is ˆ10.99 ($13.36 USD). Here's a preview the 16-page pamphlet that accompanies the first issue. By the end, you should have a pretty comprehensive compendium of the Knight Rider series as well. The issues are available on newsstands, but subscribers get additional gifts — two 1:43 scale models, one of KITT and one of his nemesis KARR. And for an additional ˆ1.00 per issue, you'll receive an acrylic display case. As for the Knight Industries Two Thousand itself, the car appears to be incredibly detailed. As depicted on the DeAgostini website, the hood, doors, trunk and T-top roof panels all open. The red scanner lights up, the rear license plate rotates for three options, and there even seems to be a watch that commands the model to speak some of KITT's catch phrases. Knight Rider — or Supercar as it was called in Italy — told the episodic story of a former police officer, Michael Knight, who fought crime with his A.I.-powered car. As such, the TV car and the the model have a heavily computerized (by 1980s standards) dashboard and yoke steering wheel.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.