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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video:

This 1988 Pontiac Grand Prix Daytona 500 pace car could be yours

Hopefully, the fans of GM's W-body '80s/'90s intermediates can forgive us, but we had pretty much forgotten — or had never really known — that one of the ways that era's Pontiac Grand Prix bathed itself in glory was by serving as the pace car for the Daytona 500. In fact, the Grand Prix paced NASCAR's marquee race every year from 1988 to 1992, and again in 1997, 1998, 2000 and 2003. That first year, 1988, the Grand Prix was all-new, making its debut on the W-body platform. It was also Motor Trend's car of the year. The 1988 Daytona 500 marked the 17th year in a row that a Pontiac was chosen to set the pace but the first time a front-wheel-drive car was so honored. The '88 Grand Prix followed a spate of Pontiac Trans Ams. This '88 Grand Prix, for sale right now on eBay Motors, is presented as an actual pace car, although fans could order a complete set of pace car decals for their very own GP. The pace car is based on that year's top-spec Grand Prix, the SE. In place of the standard car's 2.8-liter V6, however, the pace car uses a modified 3.1-liter V6, which is hooked to a five-speed manual transmission. This Grand Prix is otherwise largely standard fare excepting the roof-mounted light bar, the switches for which are located next to the radio. The mechanical odometer tucked into the digital instrument cluster shows just over 5,000 miles, and presumably, not all of them were acquired on the high-banked oval. With four days to go in the auction, bidding sits at $4,000 with the reserve unmet. Although the reserve is unknown, one clue is that this Grand Prix had been listed by a classic-car dealership in Pennsylvania for $18,500. Besides the debut of the W-body Grand Prix pace car, the 1988 race is also notable for its final lap: Bobby Allison held off his son, Davey Allison, to take the checkered flag, with the father-son duo enjoying a 1-2 finish. Now, who wants to re-live those Grand Prix glory days? Get on your Pontiac and ride!   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.