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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

GM recalling 778,000 Cobalts and G5s, six deaths reported

General Motors has announced that it will be recalling 778,562 compact cars after six people were killed in accidents, partially due to the airbags' failure to deploy. An issue with the ignition switch is causing the airbag issues, as well as causing the engine and other components to shut off without warning. The recall covers the 2005 to 2007 model year Chevrolet Cobalt and 2007 Pontiac G5. (Note that the Cobalt pictured above is a 2009 model.)
According to a report from Automotive News, a number of factors can cause the ignition to switch out of the run position, including weights on the key ring, rough or bumpy roads or other "jarring" events. Any of these situations could lead to some vehicle components not functioning properly.
There have been five fatal front-impact crashes that took the lives of six people, although as a GM spokesman noted, all five of the crashes happened off road and at high speed. In each of these cases, though, the lack of airbags wasn't the only lethal factor - alcohol and failure to wear a seat belt also played a role. Outside of the fatal accidents, there have been 17 other crashes where airbags didn't deploy. It's unclear if any of these crashes were caused by the engine shutting off.

Junkyard Gem: 1991 Pontiac Grand Am LE with Quad 4 Engine

GM introduced the N-Body compact platform with the Oldsmobile Calais and Pontiac Grand Am for the 1985 model year and continued building N-based cars through 1998. Most of these cars weren't interesting from an enthusiast standpoint, but a handful rolled off the assembly line with raucous DOHC Oldsmobile Quad 4 engines and manual transmissions, and those cars were plenty of fun. Here's a 1991 Grand Am with that rare setup, photographed in a self-service yard in California's Central Valley. The base engine in the 1991 Grand Am was the 110-horsepower, 2.5-liter pushrod Iron Duke, an engine that might have been fine on a Romanian tractor in 1953 but had no place on an American street car as the 21st century approached. Fortunately, GM started bolting the modern 2.3-liter DOHC Quad 4 engine into 1988 cars, and this was a proper four-cylinder. The Quad 4 ran a little rough and uncivilized, and it had its share of reliability problems, but you could rev the piss out of it and it made good power. In 1991, this engine was rated at 180 hp. That made this 2,592-pound sedan pretty quick. Unfortunately, the slushboxization of America had progressed with depressing rapidity during the 1980s, and by 1991 most Grand Am buyers — even the ones who opted for the Quad 4 — chose the automatic transmission. That didn't happen with this car, though — it boasts a rugged Getrag 5-speed instead of the happiness-amputating three-speed automatic. Yes, that's the kind of odometer reading you'd expect to see on an Accord or Maxima from this era. Someone loved this car and took care of it. Here we see an interesting mix of 1980s and 1990s car-radio technology. CD players in cars were still costly luxury items in 1991, seldom seen in affordable cars like the Grand Am, while 1980s-style slider-style EQ controls were on the way out. This Delco unit straddles both decades nicely. I seek out Quad 4-equipped cars during my junkyard travels, and I have photographed quite a few: this '89 Cutlass Calais, this '90 Cutlass Calais, this '90 Grand Am, this '91 Quad 442, this '93 Achieva SCX, and this '98 Cavalier Z24. It's a shame that Buick never put the Quad 4 in the Reatta, which was a fine car ruined by a somnolent and obsolete V6. The music in this ad is even more early-1990s than Crystal Pepsi. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.