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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

This Hoonigan mechanic's twin-turbo Trans Am is wonderful

What do you drive when you work on rally machines for a living? Probably a Subaru WRX, and that's what Gregg Hamilton had for a while until working on his car felt too much like his day job. So when he moved from New Zealand to the US to work for Ken Block (with a few stops along the way) he bought something entirely different. This is Gregg's 1979 Pontiac Firebird Trans Am. It's a throwback to another time, but it's anything but stock. It has that magic combination of a big V8 with a manual transmission and rear drive, just like the tin-top racers Gregg watched in his Kiwi youth. He bought it sight unseen from its previous owner in Alabama, and has been tinkering with it ever since. There's something about the flared wheel arches and the classic Firebird gold-striped black livery that has us smitten. Scope out the six-minute clip above from Petrolicious and see if you don't fall for Gregg's Pontiac as well.

There's a 'Knight Rider' movie in development

James Wan, who has directed films from the first "Saw" to "Aquaman," with "Furious 7" in between, and produced even more projects, is producing a new Knight Rider movie according to a report in Deadline. Just in case there's a reader who doesn't know, Knight Rider was one of the seminal trio of iconic-car shows from the 1980s, along with "The Dukes of Hazzard" and "Miami Vice." The series lasted 90 episodes that ran from 1982 to 1986, following the crime-fighting exploits of Michael Knight, a man who crusaded for justice after being shot in the face. Billionaire Walton Knight hired Michael to work with the Knight Foundation, where Michael helps develop the Knight Industries Two Thousand, a Pontiac Trans-Am with AI that can talk, drive more than 200 miles per hour, and could teach MI6's Q Branch about gadgetry. Collider described David Hasselhof's Michael Knight as "crimefighter by trade and wearing-a-leather-jacket-with-no-shirt-underneath innovator by hobby." The show made such an impression that there was a series spinoff called "Code of Justice," two TV movies in 1991 and 1994, a convention called KnightCon, and a series reboot on NBC that lasted for one season from 2008 to 2009, as well as stores full of action figures and models and literature, YouTube fan-made trailers and movies, and this wacky German-dubbed short "Knight Rider" film starring Hasselhoff. We don't know anything about the new movie's plot yet, other than that it's set in the present. T.J. Fixman, better known for now as a video game writer who worked on franchises like "Ratchet and Clank" and "Resistance: Fall of Man," has been attached to write, with a mandate to keep "the anti-establishment tone of the original." With matters still early in development there's no telling when the movie will hit theaters, and Wan's probably got his hands busy with the new MacGuyver reboot for CBS, anyway. Now that there's already been a Knight Industries 2000 and 3000, that gives us plenty of time to imagine — in a world where 200-mph hypercars powered by everything sprout like weeds and even Cannonballers are using military-like equipment — what would a Knight Industries Four Thousand possess? And would it be called KIFT? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.