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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Enter now to win this impeccably restored 1969 Pontiac GTO

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  Normally when we post about Omaze, it is about some kind of incredible car sweepstakes. Today, well, to be honest, it is more of the same, but in the case of this tastefully done 1969 Pontiac GTO, we don’t even care if you head over to the sweepstakes page to enter, just do it for the photos. ThatÂ’s right. As a self-described automotive photography snob myself, I have to say that the photos of this GTO are far and away the best IÂ’ve ever seen on Omaze. And while youÂ’re over there, might as well enter the drawing. Who doesnÂ’t want that lean, green, muscle machine in their driveway? IÂ’m more of a fastback Mustang guy, and even I was drooling over that GTO.  Win a Restored 1969 Pontiac GTO - Enter at Omaze Here are the specs of the restored 1969 Pontiac GTO in question, according to Omaze: Maximum Seating: 5 Engine: 461 ci fuel-injected V8 Transmission: Tremec TKO600 5-speed manual Drivetrain: RWD  Exterior Color: Verdero Green Interior Color: Black Maximum Horsepower: 575 hp Maximum Torque: 620 lb-ft Approximate Retail Value: $100,000  Cash Alt: $75,000 Special Features: Butler Performance-built EFI 461, Fast EFI v2.1, 3.73 Gears with Eaton Posi Traction, Wilwood 6-piston brakes with hydroboost, Ridetech Coilovers and muscle bars, Chassis Works billet drop spindles, staggered 18” Budnik billet wheels, Budnik steering wheel IÂ’m not the only one on the Autoblog staff who thinks this restoration is worthy of a little praise. News Editor Joel Stocksdale picked it above all the other current Omaze offerings for our holiday staff picks post. HereÂ’s what he had to say: “There are an awful lot of ways to build a restomod. And a lot of those ways can be boring or tasteless. This one is neither. This is a seriously classy Pontiac GTO. Under the hood is a 461 cu. in. V8 from Butler Performance that's based on an actual Pontiac V8, not just another Chevy engine. The whole thing is subtle with a low-key metallic green and clean gray wheels. There isn't any overly flashy chrome or decals. And the interior is the same with just an upgraded steering wheel, shifter and pedals in an otherwise stock cabin. Oh, and it has a manual.

This 1988 Pontiac Grand Prix Daytona 500 pace car could be yours

Hopefully, the fans of GM's W-body '80s/'90s intermediates can forgive us, but we had pretty much forgotten — or had never really known — that one of the ways that era's Pontiac Grand Prix bathed itself in glory was by serving as the pace car for the Daytona 500. In fact, the Grand Prix paced NASCAR's marquee race every year from 1988 to 1992, and again in 1997, 1998, 2000 and 2003. That first year, 1988, the Grand Prix was all-new, making its debut on the W-body platform. It was also Motor Trend's car of the year. The 1988 Daytona 500 marked the 17th year in a row that a Pontiac was chosen to set the pace but the first time a front-wheel-drive car was so honored. The '88 Grand Prix followed a spate of Pontiac Trans Ams. This '88 Grand Prix, for sale right now on eBay Motors, is presented as an actual pace car, although fans could order a complete set of pace car decals for their very own GP. The pace car is based on that year's top-spec Grand Prix, the SE. In place of the standard car's 2.8-liter V6, however, the pace car uses a modified 3.1-liter V6, which is hooked to a five-speed manual transmission. This Grand Prix is otherwise largely standard fare excepting the roof-mounted light bar, the switches for which are located next to the radio. The mechanical odometer tucked into the digital instrument cluster shows just over 5,000 miles, and presumably, not all of them were acquired on the high-banked oval. With four days to go in the auction, bidding sits at $4,000 with the reserve unmet. Although the reserve is unknown, one clue is that this Grand Prix had been listed by a classic-car dealership in Pennsylvania for $18,500. Besides the debut of the W-body Grand Prix pace car, the 1988 race is also notable for its final lap: Bobby Allison held off his son, Davey Allison, to take the checkered flag, with the father-son duo enjoying a 1-2 finish. Now, who wants to re-live those Grand Prix glory days? Get on your Pontiac and ride!   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.