2004 Pontiac Gto on 2040-cars

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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Junkyard Gem: 2003 Pontiac Grand Am GT 30th Anniversary Edition

With the era of the 1960s-style muscle car ended by the ever-more-stringent emissions regulations, insurance costs and higher gasoline prices of the early 1970s, GM's Pontiac Division was ready with a lineup of flash-enhanced machines packed with (alleged) European-style performance and styling. Three of them were based on the midsize A Platform for 1973: the LeMans, the Grand Prix and the brand-new Grand Am. The 1973 Grand Am was cheaper than the luxed-up Grand Prix, but still had a BMW-ish interior and wild exterior styling; sales weren't great, but the 30th anniversary of this car seemed sufficiently momentous for Pontiac to create a special-edition package for its soon-to-be-axed successor. Here's one of these rare machines, spotted recently in a Denver car graveyard. The original rear-wheel-drive Grand Am was built for the 1973-1975 and 1978-1980 model years, but its similarity to the much cheaper LeMans kept sales numbers unimpressive. When the Grand Am name was revived for a Pontiac-badged compact on the front-drive N Platform in the 1985 model year, however, it became a big seller right away and stayed that way into our current century. The N-Body Grand Am was built through 2005, with platform updates for the 1992 and 1999 model years. Along the way, it was sibling to such cars as the Oldsmobile Calais, Buick Somerset, Chevrolet Beretta and Oldsmobile Alero. By 2003, though, the ground was shifting under Pontiac's feet. The iconic Firebird had been discontinued the previous year, and even the Grand Prix's days were officially numbered. Oldsmobile would be gone after 2004, and the entire Pontiac vehicle lineup would be shaken up soon after. The last year for the Grand Am (and the Sunfire) would be 2005, with the G6 taking its place. With all that going on, why not offer a 30th Anniversary package? After all, the Grand Prix got a 40th Anniversary Edition for 2002. Our reviewer described this car as "leaner, trimmer and more contemporary" at the time, but made no mention of the 30th Anniversary Edition. The VIN says this car is a top-grade GT1 sedan, with an MSRP of $22,325 (that's about $39,920 in 2023 dollars). Two engines were available in the 2003 Grand Am: a 2.2-liter Ecotec four-cylinder with 140 horsepower and a 3.4-liter pushrod V6 with either 170 or 175 horsepower. This car has the 175-horse V6, complete with "Ram Air" cold-air induction. That name goes way back in Pontiac history.

Junkyard Gem: 1964 Pontiac Catalina Custom Ventura

Like Impala, Skylark, Malibu and Silverado (among many others), the Ventura name began its career as the designation for a trim level or option package used on another GM model, then became a model name in its own right. Initially a designation for a snazzed-up Pontiac Catalina two- or four-door hardtop, the Ventura name moved over to a Pontiac-ized version of the Chevy Nova for 1971. Today's Junkyard Gem, found in a Northern California car graveyard, proudly bears both Catalina and Ventura badging. Actually, the Catalina name itself started out as a trim level for the Chieftain and Star Chief models of the 1950s, just to confuse everybody. By the time this car was built, the Catalina was the cheapest of four Pontiac models built on the same full-size B-Body platform as the big Chevrolets and Olds 88s of the time (the Star Chief, Bonneville and Grand Prix ranked above it on the 1964 Pontiac Prestige-O-Meter). The 1964 Catalina four-door hardtop with the Custom Ventura package offered a lot of swank per dollar, with a price starting at $3,063. That's about $29,821 when converted to inflated 2023 dollars. The main benefit of the Custom Ventura package was an interior done up entirely in Morrokide upholstery. Morrokide was the name GM applied to Naugahyde fake leather when used in Pontiac vehicles; when used in Buicks, it was known as Cordaveen, while Oldsmobile Naugahyde was called Morocceen. Naugahyde took its name from the town of Naugatuck, Connecticut, where it was invented. This car's Morrokide is in rough shape. In fact, everything about this car is decayed and probably infectious. You know to be careful when a junkyard car has warnings about rat feces inked on the glass. That said, I couldn't resist examining the 8-track tapes that littered the interior. Here's Hotel California, the 1976 hit album by the Eagles. Supertramp's Paris, a live album recorded from the 1979 Breakfast in America tour, is here as well. Here's The Best of Carly Simon, from 1975. The tapes were played on this Sparkomatic player, which probably lived in the glovebox or under the seat. The factory radio was AM-only, and includes the frequency markings for the atomic-attack CONELRAD emergency frequencies. 1964 was the last year for mandatory CONELRAD radios in the United States.