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Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video:

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 1988 Pontiac LeMans Sedan

During the 1960s, the Pontiac LeMans was a sporty, rear-wheel-drive midsize car, the GTO's cheaper sibling. Through the 1970s and into the middle 1980s, the LeMans became a bit less youthful-looking but remained a traditional rear-wheel-drive Detroit machine with a V8 engine option. Then, starting in the 1988 model year, the LeMans name went onto a South Korean-built version of the misery-inducing, front-wheel-drive Opel Kadett E. These were dark days for the Pontiac marque; here's the proof, photographed at a San Francisco Bay Area self-service wrecking yard last month. This one didn't quite make it to the 100,000-mile mark. These cars were very, very cheap and sold reasonably well, but nearly all of the 1988-1993 LeManses are hatchbacks. I have seen a total of two Daewoo LeMans sedans during the last decade, and this is one of them. Under the hood, 74 raging Opel/Daewoo horsepower. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In this car's homeland, it benefited from extremely macho South Korean voiceovers in its television advertising. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the United States, the ads for the LeMans were all about the hatchback, and all about cheap excitement. Related Video: Featured Gallery Junked 1988 Pontiac LeMans Sedan View 12 Photos Auto News Pontiac