1996 Red Pontiac Firebird T-top on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Want to buy a worst-in-show-winning Faux Ferrari Fiero?

UPDATE: This heap sold for $5,001. But don't fret, there are more terrible cars out there for the taking if that's your thing. Today we bring you something truly terrible. It's not just a fake Ferrari built on the guts of an old Pontiac Fiero, it's actually the world's worst fake Ferrari built on the guts of an old Pontiac Fiero. And it's got the award from the Concours d'Lemons to prove it. It's so heinous, in fact, that it has somehow managed to become desirable, at least judging by the bidding history of this bright red affront to Maranello. Powered by a 140-horsepower 2.8-liter V6 engine (covered by an unconvincing and broken fake V12 cover) hooked to an automatic gearbox, this gloriously poor Prancing Horse won't be winning many stoplight drag races. There are bundles of stray wires hanging down from the dashboard, it has high mileage, most of its lights don't work, and it's ugly. Like, really ugly. And to top it off, this Fauxrarri can't currently be registered in its home state of California because it has failed its most recent smog test. Put simply, you're looking at a total piece of junk. But a piece of junk with internet notoriety, having been featured on an episode of Jay Leno's Garage after attending the 2019 Quail Motorsports Gathering — by mistake at first, and then earning a special place next to the porta potties — being the focus of a video series on YouTube and winning the aforementioned ribbon for Worst in Show at Lemons. Somehow, bidding has topped $4,000 at the time of this writing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. If you want to earn the ire of your neighbors — and to be clear, we really wouldn't recommend it — click on over to Cars & Bids to view the auction. There are four days left to hit the "bid" button. Consider yourself warned. Related Video:

Motorweek looks back at the Pontiac Aztek

The Pontiac Aztek has earned a position as this generation's ultimate, automotive punchline. Even other execrable models like the Yugo or Mustang II probably get more respect these days just out of their sheer quirkiness, but the Aztek remains a joke. Fortify your mind for what's coming, though, because the much-maligned Pontiac might not be quite so atrocious, at least according to MotorWeek's latest Retro Review video. MotorWeek calls the Aztek, "GM's first true crossover vehicle," and it's amazing to think of the hated model as a progenitor of one of the most popular segments today. While admitting that the looks are polarizing, John Davis and company actually come away pleased with the Aztek's utility. They praise that there's a ton of room in the back, and the interior is packed with useful features like a removable cooler in the center console and radio controls in a cargo area. The show is even impressed with how the Pontiac drives and throws around accolades like "nimble" and "pleasant." After seeing the Aztek leading the pack on lists of the worst vehicles of all time for years, listening to it get such effusive praise is actually quite jarring. Could we all be so wrong? No, there's absolutely no debate that this is still a hideous automobile. However, MotorWeek asserts a complete reversal of the generally perceived wisdom about the early CUV. While unexpected, thinking about such an abhorred model in a different way is a cool experience. Check out the video for a different take on the Aztek.