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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road

1970 Firebird Trans-Am with front-mid-engine to be immortalized as a Hot Wheels car

Each year, the Hot Wheels Legends Tour scours the country to find the coolest real-life cars and chooses one to be made into a $1 diecast toy. Earlier this month, the search came to an end when Riley Stair's heavily modified 1970 Pontiac Firebird Trans-Am won the honors. In a normal year, the Hot Wheels Legends Tour would visit multiple cities, holding a car show where judges would select one winner for that stop. At SEMA, each city's winner would then compete for the top spot. However, due to the coronavirus pandemic, this year the contest was held virtually and globally. And since SEMA was canceled too, the finale was held on the "Jay Leno's Garage" YouTube channel with Leno, Snoop Dogg, Gabriel Iglesias, and Hot Wheels designers as judges. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What set the Firebird apart was, for starters, its front-mid-engine layout. Its LSX V8 was pushed so far back into the firewall that one bank of exhaust headers had to flow forward before curving around the front of the engine to a side-dump. Of course, all of this was custom fabricated, like the roll cage and front tube frame, with professional-grade welds. The body was also heavily modified, flared and channeled to give it a mean stance. But it's the custom Ohlins suspension with independent rear that give it its track-ready look. Perhaps most impressively, this car, which could go toe-to-toe against (and frankly exceed many) six-figure pro builds at SEMA, was built in the side yard of Stair's parents' house. Aside from body and paint, this was a shadetree job. Stair says it took a couple of years, devoting nearly every night and weekend to transforming a rusty and dented Firebird into his dream machine. Other finalists included a Street Freak-style 1969 Corvette from Florida, cartoony 1959 Chevy Ute nicknamed the "Hulk-amino", Rocket Bunny-style Cayman, 1,000-horsepower Chevy Apache, V8-powered Mini Cooper, stanced Fiat 126 from Germany, chopped VW Brasilia from Mexico, and a race-ready 1976 Hillman Imp from the U.K. Cars were judged on creativity, authenticity, and built-not-bought spirit. Look for the Trans-Am to appear in the 2021 Hot Wheels lineup. Related Video:   Featured Gallery Hot Wheels Legends Tour 2020 View 16 Photos Toys/Games Pontiac Coupe Performance Classics