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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Nissan NV400 becomes Japan's first electric ambulance

Consumer passenger cars aren't the only vehicles undergoing electric transformations. We've seen the introduction of early electric fire trucks, and now Japan is getting its first electric ambulance. It's a Nissan NV400, and it will be used by the Tokyo Fire Department at the Ikebukuro station. Though badged as a Nissan, the NV400 is at its heart a Renault Master Z.E. electric van. The powertrain is the same as the French van with a 33-kilowatt-hour battery (7 kWhs less than the base Nissan Leaf) and a 55-kW motor driving the front wheels. That translates to 74 horsepower and 162 pound-feet of torque. That doesn't sound like much, but in as dense a city as Tokyo, it's not likely the NV400 will be able to reach high speeds at all, even if it had a Hellcat engine. There are a couple of unique additions to the van to enhance its ambulance capability. One is the inclusion of a separate 8-kWh lithium-ion battery that can operate all the equipment on board for long periods of time without eating into the ambulance's range. It can even be used like a generator to provide power to external emergency equipment. Then there's the stretcher, which Nissan vaguely says is electrified to make it easier to use by the medical personnel. We presume the stretcher has an electric motor to make it easier to push around. Since neither the NV400 nor its Renault counterpart is sold here, we're not expecting to see one of these ambulances in the U.S. any time soon. But electric versions of local emergency vehicles seem like a good idea, since range wouldn't be an issue, and the torque would be useful in large vehicles. Ford is readying an electric full-size Transit, which is offered in America in gas versions. Perhaps we could see some electric Ford ambulances in the near future. Related Video: