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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan GT-R LM Nismo pulls its way to Chi-town

We generally take it as a given that, as far as performance goes, rear-wheel drive is better than front. All-wheel drive can be better than either, in some cases, but you need power going to the wheels that aren't also handling the steering while leaving the others just tagging along for the ride. Right? Well Nissan is here to upend that notion with the new GT-R LM Nismo, presented here at the 2015 Chicago Auto Show. After supporting the DeltaWing project a couple of years ago and fielding its own ZEOD RC prototype last year, Nissan is returning to Le Mans this year with another oddball endurance racer. Only this time, it's going for gold, competing against the likes of Porsche, Audi and Toyota for the overall win in the top-tier LMP1 class. Tying this front-drive, 1,250-horsepower hybrid racing prototype to the all-wheel-drive GT-R may be tenuous, but we have to hand it to Nissan for shaking things up. In the process, Nissan has also confirmed the hot shoes who'll be tasked with manhandling this beast around the Circuit de la Sarthe (and the rest of the tracks on the 2015 FIA WEC calendar). Joining former Le Mans winner and longtime Ferrari test driver Marc Gene will be Super GT champion Tsuigio Matsuda as well as Harry Tincknell and Olivier Pla (both experienced from the largely Nissan-powered LMP2 field), Nissan factory driver Michael Krumm and GT Academy graduates Lucas Ordonez and Jann Mardenborough, both of whom have made their way into professional racing on the merit of their video gaming abilities. We'll be looking forward to watching them try to get the best out of this most innovative Datsun.

2016 Nissan Maxima offers 300 hp and 30 mpg for $32,410* [w/video]

After a surprise debut during the 2015 Super Bowl, Nissan has finally divulged the details on its latest Maxima sedan at the 2015 New York Auto Show. Starting at $32,410 (*not including a $825 destination charge), the Maxima retains the current car's powertrain, featuring a 3.5-liter V6 and a continuously variable transmission. Unlike its predecessor, though, the new fullsizer boasts 300 ponies, up from 290. While the power figures and displacement of the new V6 are similar to last year's model, Nissan claims over 60 percent of the parts in the new 3.5 are new. That means not only more power, but a 15-percent improvement in highway fuel economy, with the Maxima estimated to hit 30 miles per gallon. The CVT is also new, with Nissan claiming it's now "performance oriented." Beyond the oily bits, the cabin is home to an eight-inch touchscreen, while drivers will enjoy a seven-inch display in the instrument cluster. In terms of safety tech, Nissan installed the standard alphabet soup of acronyms, offering up Predictive Forward Collision Warning (PFCW), adaptive cruise control, Forward Emergency Braking (FEB), and blind-spot warning with cross-traffic alert. As we said, the Maxima will start at $32,410, and will be offered in four grades, with the Platinum trim remaining at the very top of the line. It's not clear, however, how those prices will break down, nor when the Maxima will arrive in dealers. 2016 Nissan Maxima "4-Door Sports Car" makes global debut at New York International Auto Show President and CEO Carlos Ghosn unveils Nissan's totally redesigned flagship Maxima "4 Door Sports Car" All-new Maxima features a 300-horsepower 3.5-liter V6 and new lighter, yet more rigid chassis, bringing sports car-like acceleration and handling to large sedan segment 2016 Maxima is set to arrive in U.S. Nissan showrooms with a starting M.S.R.P. of $32,410* NEW YORK – Nissan today unveiled the all-new Nissan Maxima during a press conference at the New York International Auto Show. Making the presentation was Nissan President and CEO Carlos Ghosn, who addressed a range of topics including Nissan's $10.1 billion investment in the U.S. in the past three decades. The dramatically styled 2016 Maxima, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment.