2005 Nissan Xterra Off-road Sport Utility 4-door 4.0l on 2040-cars

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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Mitsubishi off-road Delica van, outdoorsy Outlander variant planned for US market

If you haven't been paying attention, you may be surprised to hear that Mitsubishi has been doing fairly well in the United States over the last several years. Once a mid-major (to borrow a college athletics term) program here in the States, the automaker's stagnating lineup and lack of vehicles with clear desirability — once you got past the hardcore Lancer Evolution series, at least — led to declining sales figures through the 2000s. The brand's more recent resurgence, led by the latest Mitsubishi Outlander and Outlander PHEV, which it co-developed with fellow Japanese partner Nissan, first began around the year 2018, says Mitsubishi North America President and CEO Mark Chaffin. "Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." "New powertrains and new vehicles" are always keywords that pique the ears of automotive enthusiasts, and Mitsubishi seemingly has some solid stepping stones in the works to continue gaining momentum in the crucial American market, with trucks, crossovers and multi-purpose vehicles that could offer some truly interesting entries into segments the automaker hasn't dipped its toes in decades. One particular potential vehicle of interest is, oddly enough, a passenger van, which appears to be shown in the middle of the line-up preview photo below. But we're not talking about a run-of-the-mill minivan. According to dealership employees present at Mitsubishi's Momentum 2030 program cited by Automotive News, the van would take inspiration from the D:X Concept that we openly loved after its introduction in Tokyo last year. The van would reportedly maintain its rugged credentials — perfect for the growing number of Americans who embrace off-road lifestyles like camping and overlanding — and feature a plug-in hybrid powertrain. We can't imagine some of the concept's far-out features like a front glass panel to see the ground ahead or a dashboard and steering wheel setup that moves with the driver's door making it into production. The three-row, six-passenger seating arrangement and true off-road tuning on the other hand are likely items for the final product.

Nissan executive Jun Seki resigns to become president of Nidec

YOKOHAMA, Japan — The executive tasked with leading a recovery at Nissan said he had decided to resign just weeks into his new job, a move that could disrupt the automaker's push to turn the corner on scandal and slumping sales. Jun Seki, Nissan's vice chief operating officer and a former contender for chief executive, told Reuters he was leaving to become the president of Nidec, a Kyoto-based manufacturer of automotive components and precision motors. He will likely depart in January after three decades at Nissan, including a stint heading its China business. "I love Nissan and I feel bad about leaving the turnaround work unfinished, but I am 58 years old, and this is an offer I could not refuse. It's probably my last chance to lead a company too," he said in a brief interview. "It's not about money. In fact, I will take a financial hit since Nissan pays us well," Seki said. He declined to elaborate further. Nissan and Nidec declined to comment. Seeking to roll back some of the costly expansion under ousted chairman Carlos Ghosn, Nissan has embarked on wide-ranging turnaround plan. That plan, which began in April, is now on track to generate a cumulative few hundred billion yen in cost cuts and operational efficiency gains by the year to March 2022, according to two Nissan sources who spoke on condition of anonymity. One hundred billion yen is roughly equal to $915 million (707 million pounds). Adding to concerns about disruption among Nissan's top management, the sources said that Seki, Chief Operating Officer Ashwani Gupta and Chief Executive Makoto Uchida have so far failed to gel as a team after being named to their posts in October. They officially took over on Dec. 1. "There was no instant, cohesive chemistry achieved by those appointments," one of the sources said. Gupta and Uchida were not immediately available for comment. Seki's resignation could further complicate Nissan's relationship with top shareholder Renault SA. Seki recently worked in Paris for a year and was seen as relatively close to the French automaker. PERSUADED IN THE END Asked if he was leaving Nissan because he was passed over for the role of chief executive, Seki said that was not the case but did not elaborate. He and Uchida, most recently the head of the China business, had been seen as top contenders for the CEO job. Reuters reported in September that Uchida was seen as more favored by Renault.