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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Autoblog Podcast #418

Episode #418 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the big news from the 2015 Chicago Auto Show, as well as the rumors that Apple is building its own car, codenamed Project Titan. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #418 Topics 2015 Chicago Auto Show Apple working on Project Titan electric car In The Autoblog Garage 2015 Porsche Macan Turbo 2015 Ford Expedition 2015 Nissan Juke Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:23:23 Rundown Intro and Garage – 00:00 Chicago show – 30:08 Apple car – 51:42 Q&A – 59:16 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes

2018 Mazda6, Porsche Panamera and Nissan Titan | Autoblog Podcast #541

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Reese Counts. We talk about driving the updated, turbocharged 2018 Mazda6, 2018 Porsche Panamera Sport Turismo 4S Sport Turismo and the 2018 Nissan Titan S 4x4 King Cab. We also discuss aftermarket parts for the Chevy Colorado, pick our favorite 50th Anniversary Hot Wheels and, as always, help a listener buy a new car in our "Spend My Money" segment. Autoblog Podcast #541 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: Mazda6, Porsche Panamera, Nissan Titan The aftermarket takes on the Chevy Colorado 50th Anniversary Hot Wheels Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Aftermarket Podcasts Chevrolet Mazda Nissan Porsche Car Buying Truck Wagon Sedan Hot Wheels porsche panamera sport turismo