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Nissan Leaf electric vehicle goes on sale in Mexico

Nissan chief Carlos Ghosn may not be intimately familiar with the Dean Martin 1962 classic South of the Border, but he may as well start crooning the standard now. The Japanese automaker said this week that the Nissan Leaf will officially be the first mass-produced battery-electric vehicle to be sold in Mexico. So break out the horn section. Nissan will start selling the Leaf through its Mexico City dealership network and is touting features such as the car's fast-charging port. That feature allows the car to be 80-percent charged in about a half hour. Nissan and the Mexican government are also working on an "electric corridor" of charging stations between Mexico City and Cuernavaca, which is about 55 miles to the south. There will also be "charging zones" in various districts throughout Mexico City, making it easier for the newly inaugurated EV drivers to charge up in town. Nissan has been working on Leaf brand exposure to Mexico City for years, sending the first batch of 100 all-electric Leaf taxis to Mexico starting in the fall of 2011. Last month, Nissan had its best ever month of sales in the US, moving 3,117 Leafs in May and the company has sold over 115,000 Leafs around the world. Check out Nissan's press release below. Nissan becomes the first company to sell a 100% electric vehicle in Mexico Nissan LEAF arrives in Mexico and becomes the first 100 percent electric vehicle to be comprehensively marketed in the country. The car of the future is already part of the present with more than 115,000 global sales. Nissan, the leader company in electric vehicles, strengthens its commitment to promote Zero-Emission mobility by opening charge centers distributed in Mexico. MEXICO CITY – Nissan today announced the launch of LEAF, the first 100 percent electric vehicle to be marketed in Mexico. The presale starts today and will continue until its arrival on June 30. Nissan LEAF is the first zero-emissions vehicle marketed in Mexico, confirming the leadership and the promise of the Japanese company to transform traditional driving into a new silent experience. "Nissan LEAF is a reality in the Mexican market," said Airton Cousseau, CEO of Nissan Mexicana. "We are proud to be the pioneer company to introduce the first zero-emissions vehicle leader in sales worldwide in Mexico.

Recharge Wrap-up: Saleen renames its Tesla, Nissan announces "No Charge To Charge" in Atlanta

Saleen has renamed its Tesla Model S the Saleen ST and has added a version the P85D to its modified lineup. Formerly called the Saleen FourSixteen, referencing the car's 416 horsepower, the ST stands for "Saleen Tesla." While the ST receives no increase in output, modifications include aerodynamic, suspension and brake tuning, as well as some aggressive looks to go along with it. Customers can also opt for Saleen drive ratios, making the 691-horsepower, dual-motor version accelerate from 0-60 in less than three seconds. The Saleen ST380 starts at $132,000, with the ST691 starting at $164,600. Read more at Motor Authority or in the press release below. After one month of operation in Brooklyn, Car2go has over 13,000 members in its new locale. Users in what is now the carsharing service's fastest-growing market have already logged 55,000 miles for the Brooklyn fleet, with the average trip taking 22.45 minutes. The most popular destinations for Brooklyn users are The Barclays Center, Prospect Park and Williamsburg. Car2go has also announced its Mobile Access feature, which allows users to begin their trips with the mobile app as an alternative to using the member card. Read more in the press release below. Nissan has announced its "No Charge To Charge" program for Atlanta. That means customers who buy or lease a Nissan Leaf at Atlanta dealerships will receive free charging at more than 12 fast-charging stations in the Atlanta area. Nissan is extending the program to customers who got their Leaf beginning November 1, 2014. Nissan offers "No Charge To Charge" in 12 other markets, with at least 12 more planned for the US. Read more in the press release below. Tesla has named Ricardo Reyes as its communications chief. Reyes led Tesla's communications department until 2012, when he left the company to work from Square. Returning to Tesla, Reyes will oversee Tesla's online presence and public relations. After looking for someone like Reyes to fill the position, Tesla CEO Elon Musk eventually was able to bring the man himself back to the company. Read more at Businessweek. Saleen Expands Electric Performance Vehicle Lineup Saleen delivers the 1st Saleen Tesla model, and provides additional drivetrain options. Saleen Automotive Inc. (OTCQB: SLNN) Corona, CA – (November 20, 2014) Saleen Automotive has begun deliveries of the Model S based Saleen FOURSIXTEEN, which comes only a short time after the successful new product launch in Pebble Beach, CA.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.