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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Don't expect to hear about second-gen Nissan Leaf anytime soon

With Chevy revealing the first details of the next-gen Volt at the Detroit Auto Show last month and Tesla priming the pump for the lower-cost Model 3, we're obviously curious to hear about the next-gen Nissan Leaf. It looks like we're going to have to wait. "Of course things are in the works," Nissan's Brian Brockman told AutoblogGreen at the Chicago Auto Show last week, reminding us that the automaker has long been proud of its EV leadership. What that means in practice is that people shouldn't expect to hear anything specific about the new Leaf until we get closer to the summer, well after the New York Auto Show in April. After all, no other companies have to worry about cannibalizing existing pure EV sales, he said. The Chevy Volt is a plug-in hybrid so the now-confirmed Bolt EV that may get here in 2017 is likely to appeal to a slightly different crowd and the audience for a $30,000 Tesla Model 3 is not really the same as the one interested in today's $100,000 Model S. There are any number of other plug-in vehicles coming in the next few years, but the Leaf reigns supreme as the best-selling pure EV in the US, so forgive us if we're curious to know what's coming next, beyond that vague descriptions of it as more mainstream looking with a longer range. Related Video: Featured Gallery 2013 Nissan Leaf View 13 Photos Green Nissan Electric brian brockman

Nissan to bring Friend-Me concept to Shanghai

Nissan's got a big ol' show planned for its immersive space at the 2013 Shanghai Motor Show where visitors will see, touch, hear and smell the Nissan world. Sitting among 20 offerings that include the GT-R, Quest, Murano and Teana will be the Friend-Me concept (click image above to enlarge), the first show car created with "key input" by Chinese designers at Nissan Design China in Beijing. Its USP is "Four seats, one mind connectivity" that promotes information sharing among all the occupants.
The Friend-Me has the "vibrant, young" Chinese demographic in mind, our guess being Nissan thinks there's no reason to stop the digital sharing just because you're sitting in a car. We'll find out on April 20 exactly what's being exchanged in the Friend-Me. Until then, there's a press release below with a little more info.